Digital Marketing Executive

Successionwealth; Birmingham; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the financial advice industry is seeking a Digital Marketing Executive to enhance their online presence and lead generation efforts. The role involves developing strategies, optimizing campaigns, and collaborating with teams to ensure cohesive messaging. The ideal candidate will have a degree in marketing and proven digital marketing experience, with a strong focus on data-driven results.

Benefits

25 days annual leave plus bank holidays

Excellent company pension scheme

Flexible working arrangements

Health benefits including eye care and vaccinations

Support for professional exams/study days

Qualifications

• Proven experience in digital marketing.
• Strong understanding of digital marketing strategies.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Implement digital marketing strategies to enhance brand awareness.
• Optimize campaigns across various channels.
• Measure and report performance of digital marketing initiatives.

Skills

Digital marketing strategies

SEO

Content marketing

Data analysis

Communication

Education

Bachelor’s degree in marketing or communications

Tools

Google Analytics

SEO tools

Google Ads

Meta Ads

Job description

Digital Marketing Executive

Hybrid working arrangement from our central Birmingham office

Excellent salary + benefits (see below for full details)

Succession Wealth is a well-established company in the financial advice industry, committed to providing exceptional service and innovative solutions to our clients. We foster a friendly and professional corporate atmosphere where creativity and forward-thinking are highly valued.

The Role

We are currently seeking an enthusiastic, data-driven, and innovative Marketing Executive to manage our digital marketing activities. The ideal candidate will develop and execute digital marketing strategies to enhance our online presence, engagement, and lead generation. This role requires a self-motivated individual who is proficient at working to tight deadlines within a fast-paced in-house marketing team, while effectively conveying their passion for digital marketing and financial services.

Responsibilities

1. Implement digital marketing strategies to enhance brand awareness, engagement, and website traffic.
2. Optimize digital marketing campaigns across various channels (including SEO, paid media, Google Ads, Meta Ads, email marketing, and content marketing).
3. Regularly create and manage content for digital platforms, including website and blogs.
4. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
5. Collaborate with internal teams, including marketing, design, and content, to ensure cohesive brand messaging.
6. Stay updated on industry trends and emerging digital marketing tools and platforms.
7. Track and report on the effectiveness of digital marketing initiatives.
8. Ensure all digital marketing content aligns with brand guidelines and regulatory requirements.

You will need:

1. Bachelor’s degree in marketing, communications, or equivalent work experience.
2. Proven working experience in digital marketing.
3. Strong understanding of digital marketing strategies and best practices.
4. Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, Google Ads, and Meta Ads).
5. Excellent written and verbal communication skills.
6. Ability to analyze data and generate actionable insights.
7. Creative mindset with a keen eye for detail.
8. Ability to manage multiple projects and meet tight deadlines.

Our ideal candidate will have:

1. Experience in the financial services industry.
2. Familiarity with content marketing and SEO best practices.
3. Knowledge of digital advertising and analytics tools.
4. Certification in relevant courses or programs (e.g., Google Analytics, HubSpot).

What You Can Expect From Us:

1. A competitive basic salary, annual pay reviews, and performance-linked increases, as well as a range of benefits including:
2. 25 days of annual leave, increasing with service, plus bank holidays and additional days for Christmas closure.
3. Excellent company pension scheme with a generous employer contribution.
4. Agile and family-friendly working arrangements for a great work/life balance.
5. Company sick pay.
6. Group Income Protection.
7. Enhanced maternity, paternity, and adoption pay.
8. Up to 40% discount on Aviva Insurance & Investment products.
9. £465 towards the purchase of home office equipment.
10. Group Life Assurance Scheme: 8 x salary.
11. Access to the Benefit Hub with discounts on shopping, dining out, holidays, and more!
12. A range of health benefits including eye care vouchers, flu vaccinations, Annual Health Screening, Digital GP, Mental health, and Nutrition Sessions, and Employee Assistance Programme.
13. Voluntary flexible benefits platform including Private Medical Insurance, Medical Cash Plan, Dental Insurance, Critical Illness, and Health Screening.
14. Support with the cost of professional exams/study days.
15. Charity Days.
16. Company Events.

Our Commitment to DE&I

Succession is committed to building and preserving a culture of inclusion and diversity. With a diverse team of employees, we are able to grow, innovate, and deliver excellent client care. We welcome the unique contributions all candidates can bring, regardless of background, and strive for fair and equitable recruitment practices.

We do not accept unsolicited CV submissions from agencies; any such submissions will be considered a direct application from the candidate.