Digital Marketing Executive (Chinese Speaking)

PingPong Digital; Birmingham; On-site; GBP 28,000 - 32,000; Full time

Job summary

A leading digital media agency in the UK is seeking a passionate Chinese Digital Marketing Executive to enhance client visibility and engagement within the Chinese market. The role involves developing innovative marketing strategies, managing campaigns, and creating engaging content tailored for Chinese audiences. Join a dynamic team that values creativity and offers a supportive work environment with opportunities for career progression.

Benefits

Competitive salary

Flexible working arrangements

Options for career progression

Friendly and supportive work environment

Qualifications

• 1-2 years of experience in digital marketing, preferably in a Chinese context.
• Proficient in creating content for digital platforms in Mandarin and English.

Responsibilities

• Develop and execute digital marketing campaigns targeting the Chinese market.
• Manage and optimise paid media and PPC campaigns.

Skills

Creative mindset

Strong writing skills

Excellent communication

Detail-oriented

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Job description

Digital Marketing Executive (Chinese Speaking)

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Digital Marketing Executive (Chinese Speaking)

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Location: Birmingham

Start Date: ASAP

Contract: Permanent, Full-Time

PingPong Digital is on the lookout for a passionate and creative Chinese Digital Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and implementing innovative digital marketing strategies tailored specifically for the Chinese market. Your expertise will help enhance our clients' visibility, engagement, and growth within this crucial demographic.

Key Responsibilities

• Develop and execute digital marketing campaigns across various channels including social media, email marketing, and content marketing, specifically targeting the Chinese market.
• Manage and optimise paid media and PPC campaigns, ensuring effective allocation of budget to achieve maximum ROI.
• Create engaging content, including written posts, visuals, and videos, tailored to resonate with Chinese audiences.
• Conduct market research to identify trends and insights that inform marketing strategies.
• Monitor and report on the performance of marketing initiatives, utilizing data to drive strategic improvements.
• Collaborate with the creative team to produce compelling marketing materials that align with client objectives and brand guidelines.
• Stay updated on the latest tools, trends, and best practices in digital marketing and Chinese social media landscape.
  
  

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in digital marketing, preferably within a Chinese marketing context.
• Strong understanding of various Chinese digital platforms, including WeChat, Weibo, XHS, Douyin and Baidu.
• Proficient in creating engaging content for digital platforms, with strong writing skills in both Mandarin and English.
• Experience with data analysis tools and marketing software (e.g., Google Analytics, social media advertising tools).
• Creative mindset with the ability to think outside the box and generate innovative ideas.
• Excellent communication and presentation skills.
• Detail-oriented with strong organizational and time management skills.
  
  

Benefits

We are the leading Chinese digital media agency in the UK, working across various sectors and working with clients all around the world including the UK, EU, US and China. We have a friendly, warm and inviting office and company culture that is very young and passionate about what we do!

We Are Offering

• Competitive salary
• Flexible working arrangements
• Options for career progression
• A friendly and supportive work environment

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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