Ecommerce Account Manager

TN United Kingdom; Blackburn; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking an ambitious ecommerce Account Manager to join their dynamic team. This role focuses on driving online sales growth across key accounts while developing strategies to enhance the company's digital presence. You will collaborate with various internal teams, manage relationships with major retailers, and analyze performance metrics to ensure success. If you're passionate about ecommerce and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you. Join a company committed to growth and innovation in the pet and FMCG sectors.

Qualifications

• Experience in ecommerce sales or account management within the FMCG or pet industry.
• Strong understanding of online retail and digital sales strategies.

Responsibilities

• Drive online sales growth across key ecommerce accounts.
• Develop and maintain relationships with major grocery marketplaces.

Skills

Ecommerce Sales

Account Management

Digital Sales Strategies

Data Analysis

Negotiation Skills

Communication Skills

SEO Knowledge

Education

Bachelor's Degree in Business or Related Field

Tools

Shopify

Amazon Seller Central

Google Analytics

Job description

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From Paws, Fins and Wings – We provide pets and wild animals all over the world with great value, tasty treats, scrumptious food, must-have accessories and products to support their health and wellbeing.

With ambitious growth plans and plenty of exciting projects on the horizon, this is a truly exciting time to join and play a key role in supporting the growth of our ecommerce business!

About the Role:

To drive our growth in ecommerce, we are looking for an additional person to join our eCommerce team!

In this role, the ecommerce Account Manager will be responsible for driving online sales growth across key ecommerce accounts, including Ocado, Grocery Marketplaces, Pureplay Accounts, and 3rd Party Retailers. You will leverage your expertise in digital sales and account management to build strong relationships, optimise listings, and develop strategies that enhance our online presence and revenue streams.

Duties include:

Account Management:

• Develop and maintain strong relationships with key accounts, including Ocado, major grocery marketplaces (e.g., Tesco, Sainsbury’s), 3P and pureplay retailers.
• Serve as the main point of contact for these accounts, ensuring smooth day-to-day operations, resolving issues promptly, and exceeding client expectations.
• Collaborate with internal teams (marketing, operations, supply chain) to align ecommerce initiatives with company objectives and ensure timely and effective execution.

Sales Strategy & Planning:

• Drive sales within your accounts using all relevant data points available.
• Create and execute comprehensive sales plans, including promotional campaigns, seasonal launches, and product optimisations for each account, in line with ecommerce strategy.
• Monitor competitor activities and market trends to develop strategies that ensure our products remain competitive and appealing to customers.

Performance Analysis & Reporting:

• Analyse sales performance across all ecommerce platforms to identify areas for improvement and growth.
• Provide regular reports and insights to senior management on sales trends, account performance, and digital marketing initiatives.
• Use data to forecast demand, track KPIs (sales growth, conversion rates, etc.), and drive results.
• Own the P&L and effectively manage forecasts.
• Oversee the optimisation of product listings (descriptions, images, prices, etc.) to meet platform standards and attract maximum attention.
• Collaborate with marketing to ensure consistent branding and messaging across digital channels.
• Monitor and improve the customer journey from product discovery to checkout, ensuring a seamless shopping experience.

Promotions & Campaigns:

• Plan and execute promotional activities tailored to each platform, including price promotions.
• Manage the timing and execution of promotional campaigns to ensure maximum visibility and customer engagement.

Inventory & Supply Chain Coordination:

• Work closely with supply chain and logistics teams to manage inventory levels efficiently, preventing shortages or excess stock.
• Track order fulfilment and ensure timely delivery to prevent disruptions in the customer experience.
• Support and collaborate with internal teams (sales, marketing, operations, finance) to drive alignment and ensure consistency across all ecommerce operations.
• Provide training and support for junior team members on ecommerce account management best practices.

About you:

Requirements:

• Experience in ecommerce sales, account management, or digital sales within the pet or FMCG industry or related sectors.
• Strong understanding of the online retail environment, ecommerce platforms, and digital sales strategies.
• Familiarity with ecommerce tools and platforms (e.g., Shopify, Amazon Seller Central, Google Analytics, etc.).
• Experience using data analysis tools to monitor sales and performance metrics.
• Knowledge of SEO, content optimisation, and online advertising techniques (PPC, social media, etc.).
• Strong negotiation, communication, and interpersonal skills.
• Results-driven with a focus on achieving and exceeding sales targets.
• Analytical mindset with the ability to use data to inform decision-making.
• Ability to work independently and as part of a team in a fast-paced environment.