Digital Performance Analyst

Department for Work and Pensions (DWP); Newcastle upon Tyne; Hybrid; GBP 42,000 - 51,000; Full time

Job summary

Join DWP Digital as a Digital Performance Analyst to improve health and disability services through data analysis. Collaborate with various teams to develop performance measures and deliver actionable insights that enhance user experience and service quality.

Benefits

Flexible working patterns

Generous annual leave

Health and wellbeing support

Funded learning and development

Family friendly policies

Qualifications

• Experience in developing performance measurement frameworks.
• Ability to use quantitative and qualitative data for user-focused outcomes.

Responsibilities

• Analyze datasets and collaborate with teams to improve digital services.
• Provide insights to drive user-centered design and value.

Skills

User-Centred Analysis

Performance Measurement

Communicating Analysis and Insight

Working Together

Tools

SQL

Web Analytics

Job description

This role may be located in one of the following locations; Birmingham, Blackpool, Leeds, Manchester, Newcastle-upon-Tyne or Sheffield. Please find further information on the Corporate hub locations here.

Job Summary

At DWP Digital, we design and develop digital user-friendly digital services that enable millions of people to access the help, advice, and financial support they need. Almost everyone in the UK relies on our digital services at some point in their lives.

Our digital performance analyst community works across DWP to gain insight on how our services are used and how well our systems perform.

Join us within DWP’s Health Data and Analytics Team to make a difference to transformative Health and Disability work.

Our team has responsibility for generating a variety of data and analytics products, which support those running the Health Transformation Programme to identify, shape and assess the benefits of a multitude of initiatives that improved the lives of citizens who need our help.

If you love using data to get people thinking differently and users are central in everything you do, join DWP Digital and help us get this right.

Please note this role requires you to pass Security Check clearance. For further information, please see 'Selection process details'.

Job Description

Digital Performance Analysts in DWP Digital support iterative design of services by analysing of a wide range of datasets and collaborating with User Researchers, Business Analysts and Data Scientists to create a holistic understanding of our systems, business and users.

A Digital Performance Analyst conducts analysis by developing and working with performance measurement frameworks, KPIs, goals, user needs and benefits.

This is not just web analytics, in these roles you will collaborate closely with digital teams that build services for our citizens. You will develop measures from a variety of data sources that support teams to prove the value they add and ensure they meet the Government’s Digital by Default Service Standard.

You will be responsible for carrying out analysis and providing insights against the measures you have developed. Encouraging digital teams to always design and build with measurement and the value to the citizen in mind. Nurturing a user needs measurement culture in the teams you work with.

This is a key role, where a variety of stakeholders will depend on you to deliver accurate and actionable insights, to drive the focus and centralise the user in everything that we do.

Digital Performance Analysts in DWP Digital support iterative design of services by analysing of a wide range of datasets and collaborating with User Researchers, Business Analysts and Data Scientists to create a holistic understanding of our systems, business and users.

A Digital Performance Analyst conducts analysis by developing and working with performance measurement frameworks, KPIs, goals, user needs and benefits.

This is not just web analytics, in these roles you will collaborate closely with digital teams that build services for our citizens. You will develop measures from a variety of data sources that support teams to prove the value they add and ensure they meet the Government’s Digital by Default Service Standard.

You will be responsible for carrying out analysis and providing insights against the measures you have developed. Encouraging digital teams to always design and build with measurement and the value to the citizen in mind. Nurturing a user needs measurement culture in the teams you work with.

This is a key role, where a variety of stakeholders will depend on you to deliver accurate and actionable insights, to drive the focus and centralise the user in everything that we do.

Person specification

See selection process for further details.

If you would like to learn more about the role, please contact [e-mail].

Technical skills

We'll assess you against these technical skills during the selection process:

• User-Centred Analysis
• Performance Measurement
• Communicating Analysis and Insight
• Working Together
  
  

We only ask for evidence of these technical skills on your application form:

• User-Centred Analysis
• Performance Measurement
  
  

Alongside your salary of £42,614, Department for Work and Pensions contributes £12,345 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

We also have a broad benefits package built around your work-life balance which includes:

• Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
• Generous annual leave – at least 25 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.
• Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
• Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).
• Family friendly policies including enhanced maternity and shared parental leave pay after 1 year’s continuous service.
• Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes.
• An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.
  
  

This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.

Salary Information

Pay for this role is from £42,614 to £50,296.

The maximum salary for the grade is £45,081, however a Digital Allowance of up to £5,215 per annum is available for exceptional candidates. Digital Allowance is non-salary, and non-pensionable, and is classed as a temporary allowance. It is reviewed annually where it could be retained, amended, or removed.

Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.

Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary.

Existing Civil Servants who gain promotion may move to the bottom of the grade pay scale or 10% increase in salary whichever would be the greater.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Experience and Technical skills.

Stage 1: Application

Your Application Will Consist Of Three Parts

• A Personal Details application form.
• Employment history - this should contain your work experience and any skills, qualifications and accomplishments relevant to the jobs you have completed in line with the essential criteria below:
  
  

Performance Measurement (Practitioner): Lead the development of performance measurement frameworks including Key Performance Indicators (KPIs). Demonstrate a deep understanding of business goals and can turn these into tangible performance measures.

User Centred Analysis (Working): Use quantitative and qualitative data about users to turn user focus into outcomes. Deliver analysis and information that addresses stakeholder needs and provides recommendations. Effectively collaborate with user researchers and other user-focused professions. Guide others on approaches to understand user stories.

Communicating Analysis and Insight (Working): Understand the appropriate media to communicate findings. Shape and share communications relevant to the audience. Give tactical recommendations.

Working Together (Working): Encourage joined up team work within own team and across other groups. Establish professional relationships with a range of stakeholders. Collaborate with these to share information, resources and support. Invest time to develop a common focus and genuine positive team spirit where colleagues feel valued and respect one another. Actively seek and consider input of people from diverse backgrounds and perspectives.

Technical Requirements: SQL coding and Web Analytics experience (Google Analytics is desired).

• Technical statement (up to 250 words). The following question is aligned to the required technical skill of: Performance Measurement and User-Centred Analysis.
• Tell us about a time where you have worked in a multidisciplinary, agile team to measure a digital service. Your team have approached you with an iteration to the service. Tell us how you worked with the team and user research to measure the change. What were the KPIs you chose, and how did you measure them?
  
  

The sift panel will use the information in your employment history, personal statement, and technical statement to assess your experience, skills and knowledge.

An initial sift will be conducted using the technical statement. Candidates who pass the initial sift will be progressed to a full sift.

For Hints and Tips on completing your application visit Applying for jobs at DWP Digital.

Applications will be sifted at regular intervals from the date the posts are advertised. Please apply as soon as you can, do not wait until the end of the campaign.

Important Information

• You will be asked to complete your employment history any information that you would customarily share on a CV should therefore be entered onto the application form.
• Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered.
• If your employment history, personal statement or technical statement contain any personal details your application will be withdrawn.
• We recognise that AI may be helpful when applying for this role, but it is important to use it in the right way. Read the DWP AI Candidate Guide to understand how you can make the best use of GenAI while ensuring your application remains authentic and effective.
  
  

Stage 2: Interview

Skills

If you’re successful at sift stage you will be invited to a video interview via Microsoft Teams. here, you will be assessed against the following Technical Skills:

• Performance Measurement
• User-Centred Analysis
• Communicating Analysis and Insight
• Working Together.
  
  

You will also be asked to do a 10-minute presentation on a specific topic. The use of visual aids is encouraged. There will be a further 5 minutes for questions. Further details will be provided to candidates invited to interview.

Interviews will take place from early July 2025. Sift and Interview dates to be confirmed.

Further Information

Find out more about Working for DWP

If high application volumes are received, the benchmark for candidates to proceed to the next stage may be raised. In line with our commitment to the Disability Confident Scheme (DCS), we aim to advance all candidates applying under the DCS who meet the minimum standard. However, we may only progress those candidates who best meet the required standards.

A reserve list may be held for a period of 6 months from which further appointments can be made.

All successful candidates and those placed on reserve will be posted in merit list order by location.

Security Clearance Requirement

You must meet the security requirements before you can be appointed. The level of security needed is security check.

For meaningful checks to be carried out, you will need to have lived in the UK for a sufficient period of time, to enable appropriate checks to be carried out and produce a result which provides the required level of assurance. Whilst a lack of UK residency in itself is not necessarily a bar to a security clearance, and expectation of UK residency may range from 3 to 5 years. Failure to meet the residency requirements needed for the role may result in the withdrawal of provisional jobs offers.

For further information on National Security Vetting please visit the Demystifying Vetting website.

Reasonable Adjustment

At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce.

We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia.

If you need a change to be made so that you can make your application, you should: Contact Government Recruitment Service via [e-mail] as soon as possible before the closing date to discuss your needs.

Complete the “Reasonable Adjustments” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

For further information on reasonable adjustments, terms and conditions and how we recruit visit the How we recruit page.

The Civil Service values honesty and integrity and expects all candidates to abide by these principles. Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words. Applications will be screened and if evidence of plagiarism or copying examples/answers from other sources is found, your application will be withdrawn. Internal DWP candidates may also face disciplinary action.

Feedback will only be provided if you attend an interview or assessment.

This vacancy is using Success Profiles (opens in a new window), and will assess your Experience and Technical skills.

Security

Successful candidates must undergo a criminal record check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Successful candidates must undergo a criminal record check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This Job Is Broadly Open To The Following Groups

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
  
  

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job Contact

• Name : Akhtar Ali
• Email : [e-mail]
  
  

Recruitment team

• Email : [e-mail]
  
  

Further information

Appointment to the Civil Service is governed by the Civil Service Commission Recruitment Principles. If you wish to make a complaint, please find further details here: https://careers.dwp.gov.uk/how-we-recruit/.