Group Head of Marketing

Paul Fosh Auctions & Lettings; United Kingdom; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading property auctioneer in Wales is seeking a dynamic Group Head of Marketing to lead its marketing and sales strategies. This senior leadership role involves driving business growth through innovative marketing campaigns and collaboration with various departments. The ideal candidate will have proven experience in marketing leadership, a passion for creativity, and a strategic mindset.

Benefits

Private health care

Training and development

Opportunity for progression

Qualifications

• Proven experience in a senior marketing and sales leadership role.
• Experience developing and executing marketing strategies.
• Expertise in digital marketing, including SEO and social media.

Responsibilities

• Develop and implement a comprehensive marketing and sales strategy.
• Create marketing campaigns across multiple channels.
• Collaborate with Senior Management on business strategies.

Skills

Leadership

Digital Marketing

Analytical Skills

Communication

Creativity

Job description

Job Title: Group Head of Marketing

Location: Head Office, Newport

Salary: £50,000 - £60,000 dependent on experience

Job Type: Full time, Permanent

The Paul Fosh Group is looking to recruit a dynamic and strategic Group Head of Marketing to lead our marketing and sales efforts and drive business growth.

About Us

Founded in 2001, Paul Fosh Auctions is Wales leading and largest property auctioneer with a reputation for offering exceptional service. Over the years, Paul Fosh Auctions has tried to be at the forefront of innovation and creativity within the property industry.

Paul Fosh Lettings was founded with one goal in mind: to provide first-class service to landlords and contract holders. Paul Fosh Lettings have expert knowledge of the lettings market and offer properties and services throughout Wales. Paul Fosh Lettings work hand in hand with Paul Fosh Auctions and Sourcing to provide customers with a seamless one-stop-shop.

YourBid, is an additional auction business which will run alongside Paul Fosh Auctions, providing sellers and buyers with a conditional auction service. YourBid is being launched in Spring 2025.

Core values epitomise the way the companies are run. A series of values and culture points exist within the businesses and these drive the way we look after both our staff and our customers. A full copy of our Vision, mission statement and culture points is attached

The Role

The Group Head of Marketing will be a senior leadership role within the Paul Fosh Group, responsible for developing and executing a marketing and sales strategy that aligns with business objectives across Paul Fosh Auctions, Paul Fosh Lettings and YourBid. This role requires a combination of strategic thinking, leadership and hands on execution. Working across departments, the Group Head of Marketing will work collaboratively with other members of the Senior Management Team to maximise revenue, enhance brand awareness and increase the customer base.

Key Responsibilities

• Develop and implement a comprehensive marketing and sales strategy to drive business growth across auctions and lettings.
• Create marketing campaigns across multiple channels (digital, print, events and social media), ensuring alignment to the values of the company.
• Set clear objectives and KPI's for members of the marketing team to ensure and manage the success of the department.
• Identify new business opportunities.
• Collaborate with colleagues in Senior Management on business strategies to ensure marketing and sales efforts align with company objectives.
• Increase brand awareness and attract new clients through a range of campaigns, events and promotional activities.
• Analyse data to report on marketing and sales performance.
• Ensure a consistent and high-quality customer experience across all touchpoints.
• Keep up to date with industry trends, competitor activity and best practice to ensure our strategy and action plans remain innovative and effective.

Who we're looking for

We are looking for a strategic and results-driven Group Head of Marketing with a passion for growing the business. The successful candidate must be capable of working under the Group MD and alongside the other Heads of Departments to create and implement a marketing strategy for growth. This will include overseeing and managing a number of Marketing Execs under your charge. Marketing methods are constantly evolving, and the successful candidate must enjoy being creative and daring enough to try out new ideas and strategies.

Key skills and Experience

• Proven experience in a senior marketing and sales leadership role.
• Experience of successfully developing and executing marketing and sales strategies that drive business growth.
• Expertise in digital marketing, including SEO, email marketing, social media and content marketing.
• In-depth knowledge of sales funnel management and CRM systems, with a focus on lead generation, conversion and customer retention.
• Experience of leading and managing teams, performance management, coaching and development.
• Strong analytical skills and the ability to interpret data to inform decision-making.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative approaches to marketing and sales campaigns.

What's in it for you?

• An opportunity to shape and drive the marketing and sales strategy
• Company benefits including private health care
• Support from a forward-thinking senior management team
• Opportunity to work within a reputable and highly respected company
• Training and development
• Progression in the role to sit on the Senior Management team, influencing and driving the future direction of the companies