Digital Marketing Manager

Avante Care & Support; Faversham; Hybrid; GBP 45,000; Full time

Job summary

A leading not-for-profit organisation in Faversham seeks a Digital Marketing Manager for a 6-month fixed-term contract. The role involves overseeing digital marketing channels, enhancing lead generation, and driving online performance within the care sector. Ideal candidates will have proven experience in PPC, SEO, and digital analytics, with a strong analytical approach. This position offers a competitive salary and hybrid working flexibility, making it an excellent opportunity to impact a values-driven organisation.

Benefits

Hybrid working flexibility

Supportive team culture

Opportunity to make a measurable impact

Qualifications

• Proven experience managing PPC, SEO, and digital analytics.
• Strong proficiency in Google Ads, GA4, and HubSpot.

Responsibilities

• Manage and optimise Google Ads campaigns.
• Lead and implement SEO strategies.
• Oversee website updates via WordPress.

Skills

PPC

SEO

Digital Analytics

Communication

Organisational Skills

Education

CIM qualification

Relevant degree

Tools

Google Ads

Google Suite

GA4

HubSpot

WordPress

Job description

Job Introduction

Digital Marketing Manager 6-Month Fixed Term Contract

Location: Faversham Head Office (with some remote working)

Salary: £45,000 per annum (pro rata)

Contract: 6-month fixed term

Reporting to: Head of Marketing & Sales

Avante Care & Support is a well-established not-for-profit organisation supporting over 1,000 older people across Kent and South East London. We are seeking an experienced Digital Marketing Manager to join us on a 6-month contract to lead our digital strategy, enhance lead generation, and drive online performance.

About The Role

You will oversee all digital marketing channels, with a strong focus on paid search, SEO, performance analysis, and reporting. This role is ideal for a results-driven marketer with experience in the care sector and a hands-on, analytical approach.

Key Responsibilities

• Manage and optimise Google Ads campaigns including budget allocation and performance reporting
• Lead and implement SEO strategies to increase visibility and conversions
• Oversee website updates via WordPress and liaise with external web agencies
• Develop data-driven reports and forecasts using GA4, Google Tag Manager, and HubSpot
• Collaborate on the creation of compelling digital content and lead generation campaigns
• Support continuous improvement through testing, data analysis, and stakeholder feedback

Requirements

Essential:

• Proven experience managing PPC (Google AdWords), SEO, and digital analytics
• Strong proficiency in Excel, Google Suite, GA4, and HubSpot
• WordPress experience and confidence working with web development teams
• Experience in or understanding of the care or healthcare sector
• Strong communication and organisational skills

Desirable:

• CIM qualification or relevant degree
• Familiarity with HTML, CSS, or Python
• Experience in budget management and working with CRM systems
• Background in project managing web or digital campaigns

What We Offer

• £45,000 pro rata salary
• Hybrid working flexibility
• Opportunity to make a measurable impact within a values-driven organisation
• Supportive team culture and clear objectives

To apply, please submit your CV and a short cover letter outlining your relevant experience.

We are an Equal Opportunities Employer.