CRM Marketing Manager

Virgin Money UK; Glasgow; Hybrid; GBP 38,000 - 48,000; Full time

Job summary

An established industry player is seeking a dynamic CRM Campaign Manager to lead innovative marketing initiatives. This role involves developing data-driven CRM campaigns, enhancing customer engagement, and driving commercial success. The ideal candidate will possess strong analytical skills and a passion for optimizing marketing strategies. With generous benefits including 38.5 days of annual leave and flexible working options, this position offers an exciting opportunity to make a significant impact in a forward-thinking company. Join a team dedicated to making banking a more enjoyable experience for everyone.

Benefits

38.5 days annual leave

Paid well-being days

Gender-neutral family leave

Market-leading pension

Free private medical cover

Flexible benefits

Qualifications

• Experience in delivering successful CRM activity.
• Strong analytical skills to turn insights into action.

Responsibilities

• Developing CRM campaigns balancing customer and commercial targets.
• Evaluating campaign performance and recommending improvements.

Skills

Multi-channel campaign management

CRM techniques

Analytical skills

Planning and organization

Collaboration

Education

Relevant marketing qualification

Tools

Adobe Campaign

Movable Ink

Email Studio

Job description

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Business Unit: Group Retail
Salary Range: £38,400 - £48,000 DOE + red-hot benefits
Location: UK Hybrid with visits to our Glasgow/Gosforth hub when required
Contract Type: Permanent

Our Team

Brand & Marketing at Virgin Money is leading the charge to disrupt our industry and turn banking on its head. We know that money is a big deal - so much more than a set of products and services. Driven by our purpose we come to work every day for one reason: to make everyone happier about money. The work will be challenging and the deadlines sometimes tough. But when our purpose is combined with the right people, the impact is powerful. Together we can take on challenges and crush them, we can achieve wild success. And we can have fun doing it. This is an exciting opportunity to really get involved in the way we promote our business.

What you'll be doing:

• Developing CRM campaigns, which balances customer requirements and commercial targets.
• Ensuring CRM campaign plans are driven by data and insight, with strong methodology and key performance indicators in place to measure success.
• Adopting a test and learn mindset to always optimise what we do.
• Helping us to improve efficiency and effectiveness - identifying opportunities to automate where possible.
• Managing the end-to-end creative, data and delivery requirements for all CRM activity (such as brief writing, stakeholder approvals, build, testing and deployment).
• Evaluating campaign performance and making recommendations for future improvements.
• Ensuring we adhere to the Virgin Money brand guidelines for all CRM activity.
• Delivering all activity in line with our internal marketing and audit processes.

We need you to have

• Relevant multi-channel campaign management experience in delivering successful CRM activity.
• Knowledge, experience, and a passion for CRM techniques including data selections, customer segmentation and automation.
• A best-practice approach to all CRM activity including personalisation and testing.
• Strong analytical and reporting skills, turning insight into action.
• Red-hot planning and organisation skills, and a keen eye for detail.
• An understanding of our MarTech infrastructure, and a dedication to get the most from our tools.
• Self-motivation and a collaborative style of working.
• An understanding of the relevant industry and marketing regulations, and data protection policies.

It's a bonus if you have but not essential

• A relevant marketing qualification.
• A proficiency in CRM platforms such as Adobe Campaign and Movable Ink.
• Experience of email build platforms such as Email Studio.
• An understanding of the impact of industry, regulatory, and economic factors, and events on marketing activities by keeping up with the latest trends.

Red Hot Rewards

• Generous holidays - 38.5 days annual leave (including bank holidays and prorated if part-time) plus the option to buy more.
• Up to five extra paid well-being days per year.
• 20 weeks paid, gender-neutral family leave (52 weeks in total) for expectant parents and those looking to adopt.
• Market-leading pension.
• Free private medical cover, income protection and life assurance.
• Flexible benefits include Cycle to Work, wellness and health assessments, and critical illness.

And there's no waiting around, you'll enjoy these benefits from day one.

Feeling insatiably curious about this role? If we're lucky to receive a lot of interest, we may close the advert early and would hate you to miss out.

We're all about helping you Live a Life More Virgin, so happy to talk flexible working with you.

Say hello to Virgin Money
We're making great strides towards achieving our ambition of becoming the UK's best digital bank. As a full-service digital bank with a heritage stretching back over 180 years, we're a workforce to be reckoned with, and we're putting the full power of our experience behind disruptive ideas that reinvent the role a bank plays in people's lives. We're customer-obsessed and work tirelessly to deliver on our purpose, 'Making You Happier About Money.' This means we're able to do banking differently, and by innovating and working together we can make a real difference by creating memorable moments and red-hot experiences for our millions of customers. Join us and Live a Life More Virgin that empowers you with choice and flexibility in how you work.

Be yourself at Virgin MoneyOur purpose is to make people happier about money, this means seeing and feeling the world as our customers do by creating a workforce that reflects the rich diversity of our customers and communities. We're committed to creating an inclusive culture where colleagues feel safe and inspired to contribute, speak up and be heard.

As a Disability Confident Leader, we're committed to removing any obstacles to inclusion. If you need any reasonable adjustments or support making your application, contact our Talent Acquisition team [e-mail]

It's important to note that there may be occasions where it's not possible to interview all candidates declaring a disability who meet the essential criteria for the job. In certain recruitment situations such as receiving a high-volume of applications, we may need to limit the overall numbers of interviews offered to both disabled and non-disabled applicants.

Now the legal bit
Living A Life More Virgin allows our colleagues to be based anywhere in the UK (if the role allows it), but we'll need you to confirm you have the right to work in the UK.

If you're successful in securing a role with us, there are some checks you need to complete before starting. These include credit and criminal record checks and three years' worth of satisfactory references. If the role is part of the Senior Manager Regime and Certification Regime, it requires enhanced pre-employment checks - we'll ask for six years of regulatory references, and once in the role, you'll be subject to periodic employment checks.

Advertised: 07 May 2025 GMT Daylight Time
Applications close: 16 May 2025 GMT Daylight Time