Digital Performance Analyst

卡来; Newcastle upon Tyne; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the digital marketing space is hiring a Digital Trading & Performance Analyst to enhance customer acquisition through data-driven strategies. This role involves optimising website performance, collaborating with cross-functional teams, and leveraging analytics to drive engagement and conversions. Ideal candidates will have a strong background in digital marketing and SaaS e-commerce, with a passion for improving the customer journey.

Benefits

Generous bonuses and pension scheme

25 days of paid annual leave

Paid volunteer days

Comprehensive health coverage

Ongoing training and professional development

Qualifications

• Hands-on experience in digital marketing analysis.
• Familiar with digital funnel metrics and SaaS performance indicators.
• Organised, analytical, and able to communicate insights.

Responsibilities

• Drive digital performance by optimising the marketing funnel.
• Analyse website data to identify trends and performance gaps.
• Collaborate with teams to enhance user experience.

Skills

Digital marketing analysis

Data analysis

Website performance

Cross-functional collaboration

Project management

Job description

We’re hiring a Digital Trading & Performance Analyst to join our Global Digital/eCommerce Performance Marketing team. This role focuses on driving new customer acquisition by optimising digital performance and enhancing the customer journey across Sage.com .

You’ll contribute to improving engagement and conversion on the website by collaborating with cross-functional teams to refine the digital funnel. This is a great opportunity for someone with around four years of hands-on digital marketing and SaaS e-commerce experience, who is highly analytical, enjoys working across website performance and data insights, and has a strong ability to translate data into actionable recommendations that drive performance improvements.

Why Sage?

Sage supports small and medium-sized businesses to thrive with AI-powered accounting and financial management software. Knowing that over six million customers around the world rely on our solutions drives us to keep innovating – so they can continue growing. Sage Copilot is just one example: https://www.sage.com/en-gb/sage-copilot/#features

What’s in it for you?

• Build and develop your career at a well-established, global SaaS company, contributing to products ranked #1 for customer satisfaction for ten years running
• Broaden your international professional network by working with globally diverse, customer-focused teams who are driven by innovation, bold thinking, and results
• Thrive in a workplace that reflects our values (Human, Trust, Bold, Simplify), supports hybrid working (with two days from home), and encourages you to give back through Sage Foundation – with 40 paid volunteer hours a year to make a difference.

Location: Hybrid 3 days per week from our Newcastle office: C23, 5&6, Cobalt Park Way, Wallsend NE28 9EJ

Digital Funnel & Customer Journey Optimisation:

Drive digital performance by optimising the marketing funnel and aligning website activity with strategy to boost acquisition, engagement, and conversion.

• Develop and execute marketing and trading initiatives to achieve performance targets.
• Support daily website activities, including pricing, merchandising, product launches, and promotional execution.
• Collaborate with the digital marketing team to align SEO, PPC, Paid Social, and Affiliate strategies.
• Identify and implement opportunities to enhance website performance and user experience.

Enhance the digital customer experience by identifying opportunities to refine website design, functionality, and navigation.

• Conduct regular site audits to identify issues and improve the customer journey.
• Collaborate with experimentation teams to test and implement website enhancements.
• Utilize insights to optimise website layout, content, and conversion paths.
• Support performance leads in improving KPIs related to engagement and conversion.

Data Analysis & Reporting:

Leverage data analytics to uncover insights, track performance, and inform digital strategy.

• Analyse website data to identify trends, performance gaps, and growth opportunities.
• Develop and maintain daily, weekly, and monthly reports with clear performance insights.
• Provide data-driven recommendations to enhance digital marketing effectiveness.
• Build an understanding of customer behaviour to guide future strategy and decision-making.

Cross-functional Collaboration & Insights:

Work across teams to align priorities, share insights, and drive strategic initiatives.

• Present actionable insights and recommendations to key stakeholders.
• Facilitate regular insights sessions and ensure prompt reporting on key metrics.
• Collaborate with leadership to define focus areas and translate data into business strategies.
• Monitor external market trends and competitor activity to inform business decisions.

Qualifications:

• You bring hands-on experience in digital marketing analysis and can demonstrate how you've contributed to performance improvement
• You’re confident working with website performance data and comfortable turning insights into clear, practical actions
• You’re familiar with digital funnel metrics, self-service purchasing behaviour, and key SaaS performance indicators, and understand how these influence user experience and conversion
• You’ve worked on B2B, B2C, SaaS or eCommerce websites and understand how to spot opportunities to improve the user journey or conversion
• You’ve collaborated with cross-functional teams and know how to manage projects and priorities in a structured way
• You’re organised, analytical, and curious—always looking for ways to make the digital experience better
• You can communicate clearly with stakeholders and enjoy sharing insights that support business decisions

Benefits? We have plenty...

Video: https://www.youtube.com/watch?v=TCMtTYUUiuU

• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage (8+8+2% = 18% total contribution).
• 25 days of paid annual leave with the option to buy up to another 5 days
• 8 bank holiday days
• Paid 5 days yearly to volunteer through our Sage Foundation
• 50% income protection
• Holiday buy + sell
• Comprehensive health, dental, and vision coverage
• Work away scheme for up to 10 weeks a year
• Ongoing training and professional development
• Hybrid working
• Healthy Mind app membership
• Access to various helpful memberships for finances, health and wellbeing