Chief Sales Officer

WM Consulting; London; On-site; GBP 100,000 - 200,000; Full time

Job summary

WM Consulting is seeking a Chief Sales Officer for a fast-growing SaaS company in the construction sector. The role involves leading the commercial strategy across Northern Europe, ensuring best-in-class sales execution, and driving significant growth. Ideal candidates will have a strong background in B2B SaaS sales and experience in high-growth environments.

Qualifications

• Proven success leading B2B SaaS sales organizations.
• Deep experience in SMB/mid-market SaaS sales models.
• Successful track record in high-growth environments.

Responsibilities

• Shape and execute the company’s commercial strategy.
• Lead and coordinate the regional Managing Directors.
• Define and refine the company’s Go-To-Market model.

Skills

B2B SaaS sales

High-growth environments

Operational skills

Analytical and data-driven

Excellent communicator

Job description

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Full Job Description

WM Consulting is partnering with a fast-growing, PE-backed SaaS company to hire their first Chief Sales Officer. Our client is the leading software company empowering the construction, installation, maintenance, and skilled trades industries across Northern Europe. 25% organic YoY growth and 3–6 acquisitions per year. Backed by a top-tier global private equity firm.

The company's vision is to shape a new era for the construction and skilled trades industry, delivering unmatched value through innovation, customer-centric solutions, and scalable technology.

We are seeking an exceptional Chief Sales Officer (CSO) to lead the next phase of commercial growth as the company scales towards becoming the category leader across Northern Europe. The CSO will be responsible for transforming the company’s Go-To-Market (GTM) strategy, leading a high-performance commercial organization across multiple countries, and ensuring best-in-class sales execution to achieve category leadership. This role offers the opportunity to shape and execute the commercial strategy of one of Europe's most exciting vertical SaaS growth stories, working closely with the CEO, CMO, CPO, and Board.

1. Shape and execute the company’s commercial strategy across all operating regions (Nordics, Germany, Benelux, and the UK) in line with the company’s ambitious growth targets.
2. Regional Commercial Leadership – Lead and coordinate the regional Managing Directors (MDs) & Vice Presidents (VPs) of Sales, ensuring consistent commercial execution and best practices across countries.
3. Build and develop a scalable, multi-country commercial organization, embedding a high-performance, data-driven, and customer-centric culture at every level.
4. Establish the company as the undisputed category leader for software solutions serving the construction, installation, service, and skilled trades industries across Northern Europe and beyond.
5. Lead initiatives to maximize customer lifetime value (CLTV) and ensure consistently strong net revenue retention (NRR) across all markets.

Sales Excellence and Operating Model

1. Define, implement, and continuously refine the company’s Go-To-Market model, including sales methodologies, customer segmentation, key account management, cross-sell/upsell motions, and partner/channel strategies.
2. Sales Operations and Performance Management – Oversee commercial reporting, forecasting, incentive structures, and KPIs across regions, ensuring high predictability and transparency towards the CEO and Board.
3. Commercial Integration of Acquisitions – Lead the commercial diligence and integration of acquired companies, ensuring rapid alignment to the company’s GTM standards and capturing revenue synergies.
4. Act as a key strategic partner to Marketing, Product, and Customer Success, ensuring commercial strategies are aligned across the customer lifecycle and integrated into broader company initiatives.
5. Serve as a key member of the Executive Leadership Team, providing strategic input to the CEO and Board, and engaging with investors on commercial strategy, performance, and growth opportunities.

Candidate Profile

• Proven success leading B2B SaaS sales organizations in companies with recurring revenue models.
• Deep experience in SMB/mid-market SaaS sales models, preferably within vertical software, field services, or construction technology sectors.
• Successful track record in high-growth environments, ideally with Private Equity backing.
• Strong operational skills with hands-on experience setting up scalable sales frameworks, KPIs, processes, and analytics.
• Exposure to M&A commercial due diligence and integration activities.
• Commercial acumen combined with a strategic mindset and execution discipline.
• Inspirational leader who develops talent, builds strong teams, and fosters a high-performance, high-accountability culture.
• Analytical and data-driven, with the ability to make fact-based decisions and course-correct rapidly.
• Excellent communicator with strong executive presence.
• Ability to lead a multi-country expansion supported by private equity investors.

Candidates must be based in Denmark, Sweden, Norway, Netherlands, Germany, or the United Kingdom, with the ability to travel frequently across Northern Europe and maintain a regular presence in Stockholm.