E-commerce Merchandise Lead

F&F Stores Ltd; Milton Keynes; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Casual dress

On-site parking

Employee Assistance Programme

Bright Exchange

Regular social events

Job summary

F&F Stores Ltd in Milton Keynes is seeking an experienced E-commerce Merchandise Lead to steer the visual and creative presence across Amazon, TikTok Shop and SHEIN. You will blend hands-on creative leadership with sharp commercial insight to ensure product imagery, content and campaigns engage customers and boost sales.

You will guide a creative team, coordinate with eCommerce, marketing and trading, and implement AI-powered tools to optimise content, timelines and performance across

Qualifications

• Proven experience in eCommerce creative with Amazon marketplace expertise.
• Strong understanding of Amazon creative requirements, A+ Content, image compliance standards, and marketplace optimisation techniques.
• Hands-on experience using AI tools to generate and optimise images, videos, and eCommerce content.
• Experience managing and mentoring creative teams.
• Strong commercial awareness, analytical skills, and ability to advise on merchandise strategy.
• Excellent organisational and planning skills; thrives in a fast-paced environment.

Responsibilities

• Own all creative output across Amazon, TikTok Shop, and SHEIN, ensuring content meets platform requirements and eCommerce best practices.
• Oversee the creation of product imagery, A+ Content, videos, infographics, lifestyle imagery, and campaign assets, optimising for customer engagement and conversion.
• Lead the use of AI-powered creative tools to create, enhance, and optimise product images, videos, and marketplace assets in line with Amazon creative guidelines and marketplace best practices.
• Identify and implement new AI technologies and creative processes to improve efficiency and performance.
• Conduct competitive merchandise analysis to identify market trends, creative best practices, and commercial opportunities.
• Advise the business, eCommerce, and marketing teams on merchandise strategy, product presentation, content priorities, and marketplace optimisation opportunities.
• Collaborate closely with eCommerce, Marketing teams to support product launches, promotional campaigns, and commercial initiatives.
• Use creative performance data and marketplace insights to continuously optimise content effectiveness and conversion.
• Lead and manage a creative team including 2 Senior Graphic Designers, 2 Graphic Designer Trainees, 1 Photographer, 1 Stylist, and offshore designers.

Skills

eCommerce creative

Amazon marketplace expertise

Amazon content requirements

A+ Content

AI-powered creative tools

Team leadership & mentoring

Tools

AI tools

Creative software

Job description

About Us

Established in 2015 and headquartered in Milton Keynes, England, we are one of the UK's top Amazon sellers, trusted by leading global brands and licensing partners. Specialising in licensed products from iconic brands including Marvel, Disney, Pokémon, Harry Potter, football clubs, KPop Demon Hunters, Minecraft and more, we serve millions of customers worldwide.

Scaling beyond Amazon, our omnichannel strategy spans TikTok Shop, SHEIN, Temu, Debenhams and major marketplaces across Europe, North America, Mexico, and the UAE. Our team are a dynamic team dedicated to innovation, collaboration, and growth. With a passion for fostering teamwork, and striving for excellence, we're here to make a difference.

We are looking for an experienced and creative E-commerce Merchandise Lead to drive the visual and creative presence of our brand across key eCommerce platforms, including Amazon, TikTok Shop, and SHEIN. This role blends hands-on creative leadership with strong commercial insight and team management, ensuring that our product imagery, content, and campaigns consistently engage customers and drive sales.

You will lead a dynamic creative team, manage workflows and deadlines, and work closely with eCommerce, marketing, and trading teams to deliver compelling content that aligns with our brand and business goals.

• Location: Office-based, in Milton Keynes
• Contract: Full-time, Permanent
• Number of vacancies: 1
• Salary: £40,000 - £45,000

Key Duties

Technical & Creative

• Own all creative output across Amazon, TikTok Shop, and SHEIN, ensuring content meets platform requirements and eCommerce best practices.
• Oversee the creation of product imagery, A+ Content, videos, infographics, lifestyle imagery, and campaign assets, optimising for customer engagement and conversion.
• Lead the use of AI-powered creative tools to create, enhance, and optimise product images, videos, and marketplace assets in line with Amazon creative guidelines and marketplace best practices.
• Identify and implement new AI technologies and creative processes to improve efficiency and performance.

Commercial & Strategic

• Conduct competitive merchandise analysis to identify market trends, creative best practices, and commercial opportunities.
• Advise the business, eCommerce, and marketing teams on merchandise strategy, product presentation, content priorities, and marketplace optimisation opportunities.
• Collaborate closely with eCommerce, Marketing teams to support product launches, promotional campaigns, and commercial initiatives.
• Use creative performance data and marketplace insights to continuously optimise content effectiveness and conversion.

Leadership & Management

• Lead and manage a creative team including 2 Senior Graphic Designers, 2 Graphic Designer Trainees, 1 Photographer, 1 Stylist, and offshore designers.
• Lead, mentor, and develop the creative team through coaching, regular feedback, performance reviews, and development plans.
• Drive the adoption of AI-powered creative tools and workflows across the team, ensuring they are trained to use AI effectively to improve productivity, creativity, and content quality.
• Plan and allocate team resources, prioritise workloads, and manage creative capacity to deliver projects on time and to a high standard.
• Establish and continuously improve creative processes, workflows, and quality assurance standards.
• Manage creative timelines, project delivery, and quality control to support product launches, campaigns, and seasonal trading activity.

Essential

Candidate Profile

• Proven experience in eCommerce creative, with strong Amazon marketplace expertise.
• Strong understanding of Amazon creative requirements, A+ Content, image compliance standards, and marketplace optimisation techniques.
• Hands-on experience using AI tools to generate and optimise images, videos, and eCommerce content
• Experience managing and mentoring creative teams.
• Strong commercial awareness, analytical skills, and ability to advise on merchandise strategy.
• Excellent organisational and planning skills; thrives in a fast-paced environment.

Desirable

• Experience with TikTok Shop and short-form video content.
• Background in fashion, FMCG, or licensed products.

Benefits

• Casual dress
• On-site parking
• Employee Assistance Programme
• Bright Exchange
• Regular social events including summer & end of year parties.
• Spontaneous employee well-being treats
• A day off for your birthday
• Vouchers at Christmas to shop with F&F
• Staff Purchases
• NEST Pension
• Private medical insurance with Vitality health with various benefits including discounts on a gym membership