E-commerce Creative Lead – AI-Driven Merch & Growth

F&F Stores Ltd; Milton Keynes; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Casual dress

On-site parking

Employee Assistance Programme

Bright Exchange

Regular social events

Job summary

F&F Stores Ltd in Milton Keynes is seeking an experienced E-commerce Merchandise Lead to steer the visual and creative presence across Amazon, TikTok Shop and SHEIN. You will blend hands-on creative leadership with sharp commercial insight to ensure product imagery, content and campaigns engage customers and boost sales.

You will guide a creative team, coordinate with eCommerce, marketing and trading, and implement AI-powered tools to optimise content, timelines and performance across

Qualifications

• Proven experience in eCommerce creative with Amazon marketplace expertise.
• Strong understanding of Amazon creative requirements, A+ Content, image compliance standards, and marketplace optimisation techniques.
• Hands-on experience using AI tools to generate and optimise images, videos, and eCommerce content.
• Experience managing and mentoring creative teams.
• Strong commercial awareness, analytical skills, and ability to advise on merchandise strategy.
• Excellent organisational and planning skills; thrives in a fast-paced environment.

Responsibilities

• Own all creative output across Amazon, TikTok Shop, and SHEIN, ensuring content meets platform requirements and eCommerce best practices.
• Oversee the creation of product imagery, A+ Content, videos, infographics, lifestyle imagery, and campaign assets, optimising for customer engagement and conversion.
• Lead the use of AI-powered creative tools to create, enhance, and optimise product images, videos, and marketplace assets in line with Amazon creative guidelines and marketplace best practices.
• Identify and implement new AI technologies and creative processes to improve efficiency and performance.
• Conduct competitive merchandise analysis to identify market trends, creative best practices, and commercial opportunities.
• Advise the business, eCommerce, and marketing teams on merchandise strategy, product presentation, content priorities, and marketplace optimisation opportunities.
• Collaborate closely with eCommerce, Marketing teams to support product launches, promotional campaigns, and commercial initiatives.
• Use creative performance data and marketplace insights to continuously optimise content effectiveness and conversion.
• Lead and manage a creative team including 2 Senior Graphic Designers, 2 Graphic Designer Trainees, 1 Photographer, 1 Stylist, and offshore designers.

Skills

eCommerce creative

Amazon marketplace expertise

Amazon content requirements

A+ Content

AI-powered creative tools

Team leadership & mentoring

Tools

AI tools

Creative software

Job description

F&F Stores Ltd in Milton Keynes is seeking an experienced E-commerce Merchandise Lead to steer the visual and creative presence across Amazon, TikTok Shop and SHEIN. You will blend hands-on creative leadership with sharp commercial insight to ensure product imagery, content and campaigns engage customers and boost sales.

You will guide a creative team, coordinate with eCommerce, marketing and trading, and implement AI-powered tools to optimise content, timelines and performance across