Head Of Ecommerce

Sisters and Seekers; Chester; On-site; GBP 65,000 - 85,000; Full time

Benefits offered by this job

50% off all products for you & family

20 days Holiday + Bank Holidays

Gifted additional holidays (Birthday +

Free on-site parking

Medical Cash Plan

Career progression and personal dev

Job summary

Sisters & Seekers, a leading womenswear ecommerce brand near Chester, is seeking an ambitious Ecommerce & Trading Leader to drive online revenue, profitability and customer experience. Based in our office, you will own the ecommerce strategy, trade the website daily and shape the roadmap with cross-functional teams.

You will develop CRM programs via Klaviyo, optimise conversion and AOV, and manage Shopify Plus.

Qualifications

• Proven ecommerce leadership experience in fashion/retail/high-growth brands.
• Strong knowledge of ecommerce trading, merchandising and CRM.
• Experience managing Shopify Plus and Klaviyo.
• Strong analytical skills using ecommerce reporting tools.
• Experience improving conversion and LTV via testing.
• Collaborative leader with strong communication in fast-paced environment.

Responsibilities

• Own the ecommerce strategy and roadmap.
• Lead day-to-day website trading and optimise performance.
• Develop and deliver ecommerce roadmap.
• Optimise onsite merchandising, navigation, search, product pages, checkout.
• Deliver regular trading reports with insights.
• Own CRM campaigns and lifecycle programmes.
• Collaborate with Marketing, Buying, Creative and Operations to execute campaigns and product launches.

Skills

Ecommerce leadership

Merchandising

CRM strategy

Shopify Plus

Klaviyo

Analytics

Conversion optimisation

Team leadership

Tools

Shopify Plus

Klaviyo

Job description

About The Role

You will be working for the high growth womenswear brand Sisters & Seekers within a creative and visionary team, all striving towards taking the brand to the next level. We are based near Chester but have a global reach with customers all over the world.

We are looking for an ambitious, driven and passionate individual who is looking to develop their career in a dynamic and expanding team at Seekers HQ. This position is a full-time role based in the office through Monday to Friday, with the opportunity to immerse yourself in the lively Sisters & Seekers team, experience staff and community events, and if you’re camera ready, to be a part of our viral TikTok videos! Want to see more of what goes on behind the scenes?

Give this a watch: https://www.tiktok.com/@sistersandseekers

Key Responsibilities

Ecommerce & Trading

• Own the ecommerce strategy, ensuring the website delivers against revenue, profitability and customer experience objectives.
• Lead the day-to-day trading of the website, monitoring performance, identifying opportunities and responding quickly to trading trends.
• Develop and deliver the ecommerce roadmap, prioritising enhancements that improve customer experience and commercial performance.
• Optimise onsite merchandising, navigation, search, product pages and checkout to maximise conversion and average order value.
• Deliver regular trading reports, providing insight into performance and clear actions to drive growth.

CRM

• Own the CRM strategy, delivering campaigns that increase customer engagement, repeat purchase and lifetime value.
• Develop customer segmentation and personalised customer journeys across email and app push.
• Build automated lifecycle programmes including welcome, browse abandonment, basket abandonment, post-purchase and win-back journeys.
• Monitor CRM performance, continually testing and optimising campaigns to improve engagement and revenue contribution.

Customer Experience & Optimisation

• Champion a seamless end-to-end customer journey across all digital touchpoints.
• Use data, analytics and customer insight to identify opportunities to improve conversion, customer satisfaction and retention.
• Work closely with Customer Service to understand customer feedback and implement improvements.
• Partner with Marketing, Buying, Creative and Operations to ensure campaigns, product launches and promotions are executed effectively.
• Manage relationships with external agencies and technology partners where required.
• Lead and develop the Ecommerce and CRM function, creating a high-performing team focused on continuous improvement and commercial success.

Skills & Experience

• Proven experience in an ecommerce leadership role within fashion, retail or a high-growth consumer brand.
• Strong commercial understanding of ecommerce trading, merchandising and CRM.
• Experience managing Shopify Plus (or a similar ecommerce platform) and CRM platforms such as Klaviyo.
• Strong analytical skills with experience using ecommerce reporting tools to inform decision-making.
• Experience improving conversion, customer retention and lifetime value through testing and optimisation.
• A collaborative leader with excellent communication skills and the ability to thrive in a fast-paced, entrepreneurial environment.

Success Measures

• Growth in profitable ecommerce revenue
• Improved conversion rate and average order value
• Increased CRM revenue, customer retention and lifetime value
• Successful delivery of the ecommerce roadmap
• Continuous improvement in customer experience and digital performance.

A leading womenswear fashion ecommerce company based near Chester. We began in 2017 from a back garden shed in Wrexham and have grown to be one of the most up and coming brands in this space within the UK.

Friendly and welcoming, we are a team & community of like-minded individuals that still maintain the close-knit feel of a smaller company.

Initial screening interview call

If shortlisted, you will be invited to an in-person interview at our HQ

We also offer:

• 50% off all products for you & family.
• 20 days Holiday + Bank Holidays.
• Gifted additional holidays (your Birthday and an additional day off at Christmas).
• Free on-site parking.
• Medical Cash Plan.
• Career progression, masterclasses and personal development plans.
• Fun, close-knit and energetic team culture.
• Collaborative and creative culture where your ideas drive impact.