E-Commerce Key Account Lead: Data-Driven Growth & CX

Villeroy Boch; Hull and East Yorkshire; On-site; GBP 50,000 - 90,000; Full time

Job summary

Villeroy & Boch Group, including its Ideal Standard brand, is seeking a data-driven ecommerce professional to expand premium market share and optimize digital performance across brands. You will lead cross-brand marketing, analytics, and content UX improvements, collaborating with Sales, Marketing, and Product Management to embed ecommerce into local strategies and drive sustainable growth.

Fluent in German and English, you bring 3–5 years of experience in ecommerce, performance marketing, and

Qualifications

• University Degree in Business Admin (Marketing/E-Commerce) or comparable academic qualification or track record in eCommerce business.
• Minimum 3-5 years experience in e-commerce management, performance marketing, or data-driven Key Account Management.
• Proven expertise in managing key e-commerce accounts and strategic partnerships in B2B/B2C, including negotiation of commercial terms and marketing budgets.
• In-depth knowledge of online marketing channels (SEO, SEA, Social Media, Affiliate, Email) and their strategic integration.
• Strong analytical capabilities to interpret complex data (Google Analytics 4, BI tools), derive precise recommendations, and communicate insights clearly to senior stakeholders.
• Practical experience with web analytics and e-commerce optimization tools (e.g., Sistrix, Similarweb), with an agile project management mindset.
• Fluent in German and English (written and spoken).

Responsibilities

• Expand smart premium market share by identifying new pure player potentials and innovative business models.
• Concept, execute, and measure cooperative online marketing campaigns. Define and monitor KPIs (ROI, conversion rates, market share).
• Oversee high-quality content creation (A+ Content, brand worlds) and UX/UI optimization for both Villeroy & Boch and Ideal Standard. Analyze customer journeys to minimize friction and maximize conversions.
• Evaluate and implement advanced e-commerce technologies, including AI optimization and web analytics. Collaborate with Sales, Marketing, Product Management to embed e-commerce into local strategies.

Skills

E-commerce management

Performance marketing

Key Account Management

Negotiation skills

Digital marketing channels

Google Analytics 4

Web analytics tools

Agile project management

German & English proficiency

Education

University Degree in Business Admin (Marketing/E-Commerce)

Degree in Marketing or related field

Tools

Sistrix

Similarweb

BI tools

Google Analytics 4

Job description

Villeroy & Boch Group, including its Ideal Standard brand, is seeking a data-driven ecommerce professional to expand premium market share and optimize digital performance across brands. You will lead cross-brand marketing, analytics, and content UX improvements, collaborating with Sales, Marketing, and Product Management to embed ecommerce into local strategies and drive sustainable growth.

Fluent in German and English, you bring 3–5 years of experience in ecommerce, performance marketing, and