E-Commerce Director: Drive Direct Bookings & Growth

Ennismore; Greater London; Hybride; GBP 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

25 days holiday plus bank holidays

Pension and life insurance

Health cash plan

Night at The Hoxton London

Volunteer time off

Cycle to work

Discounts across Ennismore & Accor

Innovative, fast-growing international

Résumé du poste

The Hoxton & Working From_ in London is seeking a Director of E-Commerce on a maternity cover contract starting January 2027 for 9–12 months. You will lead commercial strategy and revenue targets for Hoxton properties across Hoxton.com and All.com, guiding a team of four across Website, CRO, Digital Marketing and CRM to drive direct bookings.

You will collaborate with cross‑functional leadership to implement initiatives that increase direct bookings and improve user experience, while managing

Qualifications

• Experience delivering growth of direct bookings and online revenue.
• Ability to work in a fast-evolving, high-pressure commercial environment.
• Experience with senior stakeholders and driving business change.
• Experience aligning digital marketing with pricing strategies.
• Leadership in ecommerce with focus on UX and revenue optimization.
• Deep knowledge of digital marketing, SEO, and paid media.
• Analytical mindset with data-driven decision making using analytics tools.
• Collaborative and communicative across senior cross-functional teams.
• Experience with CRO and experimentation methods to improve performance.
• Project management in digital transformation and feature implementation.

Responsabilités

• Lead the delivery of the ecommerce commercial plan across brand moments and campaigns.
• Grow direct bookings and reduce reliance on OTAs through digital initiatives.
• Analyse monthly performance with action plans for Ecommerce EVP and teams.
• Develop exclusive offers and customer journey optimisation for direct sales.
• Collaborate with Loyalty teams to build and nurture the customer base.
• Monitor pricing structures across third-party channels for competitiveness.
• Oversee multi-channel campaigns to drive traffic and conversions to direct bookings.
• Own the budget to maximise sales, ROI and creative best practices.
• Prepare digital readiness for new openings and align with ecommerce strategy.
• Work with product/engineering to ensure features boost direct bookings and UX.
• Use Data & Insights to recommend improvements at hotel level.
• Support rapid resolution of website issues with the tech/support teams.

Connaissances

Commercial performance

Stakeholder management

Cross-functional collaboration

Data analytics

A/B testing

Project management

Team management

Excel proficiency

Google Analytics

CRM platforms

Marketing platforms

AI knowledge

Outils

Google Analytics

CRM platforms

Marketing platforms

Description du poste

The Hoxton & Working From_ in London is seeking a Director of E-Commerce on a maternity cover contract starting January 2027 for 9–12 months. You will lead commercial strategy and revenue targets for Hoxton properties across Hoxton.com and All.com, guiding a team of four across Website, CRO, Digital Marketing and CRM to drive direct bookings.

You will collaborate with cross‑functional leadership to implement initiatives that increase direct bookings and improve user experience, while managing