Commercial Analytics - E-Commerce Analyst

Whitbread; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Whitbread in London is seeking an eCommerce Analyst to join our Commercial Analytics team. You will analyse digital performance across our website and app, shaping insights that drive traffic, conversion and revenue across Whitbread's customer channels.

You'll design tests, build dashboards with Power BI and Databricks, and translate complex data into clear recommendations for product, marketing and commercial teams, influencing prioritisation and business actions.

Qualifications

• Proven experience in a similar high impact analytical role.
• Strong experience analysing digital performance across websites, apps or online journeys.
• Excellent commercial awareness, linking performance data to revenue.
• Experience with large datasets in a sizeable organisation.
• Strong stakeholder management, with ability to influence senior leaders.
• Ability to move from data analysis to insight, recommendation and action.
• Experience partnering with Digital Product, eCommerce, Commercial or Marketing teams.
• Advanced analytical and problem-solving capabilities with attention to detail.
• Experience using web analytics tools, ideally Adobe Analytics.
• Experience with data manipulation/visualisation tools such as Databricks and Power BI.
• Strong Excel skills and data interpretation.
• Excellent communication and presentation skills.
• Curious, proactive mindset with drive for continuous improvement.

Responsibilities

• Analyse digital performance across our website and app, identifying trends relating to traffic, conversion, revenue and customer behaviour.
• Evaluate impact of product changes, feature releases and optimisation initiatives, measuring commercial benefit and providing recommendations.
• Design, measure and interpret tests to improve digital performance and conversion rates.
• Develop reporting frameworks and dashboards that support monitoring of commercial initiatives, marketing activity, customer journeys and UX programmes.
• Leverage data to generate meaningful insights and support decision-making.
• Partner with eCommerce, Product and Performance Marketing to maximise digital performance and revenue growth.
• Translate complex datasets into clear, actionable recommendations for technical and non-technical audiences.
• Present findings and business cases to stakeholders, influencing prioritisation and buy-in for change.
• Identify opportunities to improve customer experience, conversion and digital revenue through strategic and tactical initiatives.
• Promote understanding and adoption of digital analytics tools across the wider Commercial and Marketing teams.

Skills

Digital analytics

Stakeholder management

Data storytelling

SQL

Excel

Presentation skills

Analytical thinking

Cross-functional collaboration

Problem solving

Tools

Adobe Analytics

Databricks

Power BI

Job description

Job Title: eCommerce Analyst

Contract Type: Permanent

Office Based: Chancery Lane | Hybrid Working

What You'll Be Doing

• Analyse digital performance across our website and app, identifying trends and opportunities relating to traffic, conversion, revenue and customer behaviour.
• Evaluate the impact of product changes, feature releases and optimisation initiatives, measuring commercial benefit and providing recommendations for future improvements.
• Design, measure and interpret tests to improve digital performance and conversion rates.
• Develop reporting frameworks and dashboards that support monitoring of commercial initiatives, marketing activity, customer journeys and user experience programmes.
• Leverage data to generate meaningful insights and support decision-making.
• Partner closely with other teams across Commercial, such as eCommerce, Product, and Performance Marketing, to maximise digital performance and revenue growth.
• Translate complex datasets into clear, actionable recommendations for both technical and non-technical audiences.
• Present findings and business cases to stakeholders, influencing prioritisation decisions and securing buy-in for change.
• Identify opportunities to improve customer experience, conversion and digital revenue through both strategic and tactical initiatives.
• Promote understanding and adoption of digital analytics tools and insights within the wider Commercial and Marketing teams.

Why You'll Love It Here

• Join a high-profile Commercial Analytics team supporting some of the business's most important revenue-generating channels.
• Work across eCommerce, Digital Product and Performance Marketing, influencing key strategic decisions.
• Use industry-leading tools including Adobe Analytics, Databricks and Power BI.
• Play a direct role in driving digital revenue growth and customer experience improvements.
• Excellent opportunities for career progression within Commercial Analytics, Product, eCommerce and the wider business.
• Work within a data-driven culture where your recommendations lead to real commercial outcomes.

What You'll Need

• Proven experience in a similar high impact analytical role.
• Strong experience analysing digital performance across websites, apps or online customer journeys.
• Excellent commercial awareness, with the ability to connect performance data to revenue and business outcomes.
• Experience working with large, complex datasets and models within a sizeable organisation.
• Strong stakeholder management skills, with the confidence to challenge, influence and secure buy-in from senior leaders.
• The ability to move from data analysis to insight, recommendation and measurable business action.
• Experience partnering with Digital Product, eCommerce, Commercial or Marketing teams.
• Advanced analytical and problem-solving capabilities, with strong attention to detail.
• Experience using web analytics tools, ideally Adobe Analytics
• Experience with data manipulation and visualisation tools such as Databricks and Power BI desired.
• Strong Excel skills and confidence manipulating and interpreting data.
• Excellent communication and presentation skills, with the ability to simplify complex information for a variety of audiences.
• A curious, proactive mindset with a passion for identifying opportunities and driving continuous improvement.

Join our Commercial Analytics team and help shape the future of our digital performance, using insight, data and commercial thinking to drive growth across some of Whitbread's most important customer channels.

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

Job ref: 202830-4492

Advertised: 14 Aug 2026