Drinks National Account Lead – Build & Grow Key Partners

The Advocate Group; England; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

The Advocate Group in the United Kingdom is seeking a National Account Manager for the Drinks sector to accelerate growth for a leading FMCG drinks manufacturer. The role is hybrid in Kent, offering £50,000–£55,000 plus bonus and a clear progression path in a growth-driven environment.

You will own the full sales cycle, win new customers, and nurture long-term partnerships. This newly created position requires a proactive hunter with strong market knowledge and a collaborative, cross-functional

Qualifications

• Proven commercial experience within Drinks, ingredients, FMCG or a related B2B environment.
• Established industry network in Drinks.
• Track record of winning new business and opening doors.
• Strong account development and growth capability.

Responsibilities

• Identify and win new business opportunities across the UK Drinks market
• Build a strong pipeline across drinks manufacturers, branded businesses, own-label producers and other relevant partners
• Develop relationships with key commercial decision-makers and use your network to open new doors
• Own the full sales cycle, from prospecting and presentations through negotiation, implementation and ongoing account development
• Create account growth plans that increase revenue, volume, margin and long-term customer value
• Use market, customer, competitor and pricing insight to identify new commercial opportunities
• Work closely with Supply Chain, Operations, Finance and the wider Commercial team to ensure opportunities can be delivered profitably
• Play a visible role in shaping the future growth of the Drinks division

Skills

Drinks industry

New business

Relationship building

Commercial awareness

Job description

The Advocate Group in the United Kingdom is seeking a National Account Manager for the Drinks sector to accelerate growth for a leading FMCG drinks manufacturer. The role is hybrid in Kent, offering £50,000–£55,000 plus bonus and a clear progression path in a growth-driven environment.

You will own the full sales cycle, win new customers, and nurture long-term partnerships. This newly created position requires a proactive hunter with strong market knowledge and a collaborative, cross-functional