Distribution Channel Development Manager

Lely Atlantic Ltd. (UK & IRL); Coleshill CP; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Car Allowance

26 days holiday

Pension contributions up to 12%

Free lunch in office Wednesdays

Wellbeing support

Job summary

Lely Atlantic Ltd. (UK & IRL) seeks a DCD Manager to lead channel development and strategic growth across the UK and Ireland. The role combines strategic planning with operational oversight to grow the distribution network and ensure alignment with international standards.

You will partner with Lely Centers, Franchise partners and internal teams to drive market expansion, investigate new opportunities, and supervise performance through KPI-driven reviews. Hybrid work with travel is expected.

Qualifications

• Strategic expertise in business management and strategy development.
• Proven ability to lead and develop cross functional teams effectively.
• Excellent communication and collaboration with stakeholders at all levels.
• Willing to travel as required and manage multiple priorities.

Responsibilities

• Develops five-year plans for Lely Center with annual updates.
• Oversees channel development aligned with broader organisational goals.
• Monitors distribution agreements and LWOW compliance.
• Leads the Account Manager and coordinates with global teams.
• Provides HR-focused leadership and drives team performance.
• Ensures regular assessments of Center performance and processes.

Skills

Strategic leadership

Leadership

People management

Analytical problem solving

Communication

Willingness to travel

Planning

Management

Relationship building

Tools

Microsoft Office

Job description

Location

Office based and travel in field when required. This is a Hybrid role, 3 days office, 2 days working from home.

Hours of Work

37.5 hours per week

Salary & Benefits

Competitive Salary/Car Allowance/26 days holiday + bank holiday, holiday increases with length of service/Company doubles employees’ pension contribution to a max 12%/Employee event days/Wellness and Wellbeing support/Free lunch in the office every Wednesday/Access to wellbeing area at main office.

Staff Responsibilities

Yes, 1 Account Manager

Organisational Context

The DCD Manager is part of the Management Team of Cluster Atlantic (UK and Ireland). Clusters are representing Lely on sales and service of chosen propositions in a specific region. Clusters collaborate with both local Lely Centers (Franchises) and Lely International located in Maassluis, The Netherlands (Head Office). Lely considers service to be an integral part of any proposition. Lely Atlantic support the Lely Centers as part of their Franchise fee to Lely International.

Lely International operates a Matrix organisational chart headed up by Business Leads (Manager Proposition) of the product ranges.

The DCD Manager reports directly to the Cluster Manager. Leads the Account Manager in their team. They collaborate and align with Service Support, Marketing and Business Team Leads (Manager Proposition) and serves as a key member of the Company Management Team.

Job Summary and Key Responsibilities

JOB SUMMARY

The DCD Manager is an integral part of the Cluster representing. This role is critical for the safeguarding of the medium to long term growth of Lely’s distribution channel.

As the driving force behind channel development the DCD Manager determines the ‘How’ and ‘Who’ of Lely Center development, ensuring structural growth and the successful execution of Business Team goals within our territory (channel). Furthermore, the DCD Manager executes the strategies for network developments as created by the DCD department at International Head Office. This will include focussing on elements like the Lely Way of Working (LWOW), distribution partners and audits. This will also include Quarterly Performance Review of our Centers (QPR) and other strategic frameworks.

This position combines strategic planning, operational oversight and collaboration to create a high performing distribution network that aligns with organisational standards and goals.

KEY RESPONSIBILITIES

Strategic Leadership:

• Develops, oversees and implements Lely Center five-year plans ensuring annual updates with improved professionalism.
• Monitor and address legal aspects of Lely distribution agreements (e.g. Assessment and LWOW)
• Create and maintain an active list of potential investors to strengthen channel development.

Channel Development and Co-ordination

• Executes the annual Channel Development Business Cycle in partnership with the Proposition Managers, Channel Support and the Marketing Manager.
• Follows guidance the Lely Center Development Manager (Global Markets team) to align with broader organisational goals.
• Supports the continuous improvement of the Lely Premium Channel by optimising territories and the onboarding of new partners.
• Lely Center Performance and Compliance
• Ensure Lely Centers adhere to the Lely Global Manual and implement future conceptual developments.
• Conducts regular assessments of the Lely Center processes and performance, identifying areas for improvement.
• Guides resource development within Lely Centers to drive long term growth.

Collaboration and Support

• Facilitates communication between the Cluster organisation and Lely Centers ensuring the Key Account team delivers on one cohesive narrative across proposition.
• Leads the Account Manager to establish readiness in Lely Centers for achieving channel development goals.
• Overseas resources and steers the Lely Centers using KPI’s to meet targets set by the Business Teams in Sales and Service. E.g. Cow potential numbers in the Lely Centers.

People and Team Development

• Responsible for complying with and executing the HR cycle, e.g. performance reviews, development and coaching for their team.

Skills and Experience

Please List

Strategic Expertise (strong management in business management and strategy development)

Leadership (Proven ability to lead and develop cross functional teams effectively)

People Management (Exceptional skills in coaching, mentoring and driving team performance.

Good analytical problem-solving skills

Communication (Outstanding communication and collaboration capabilities to engage stakeholders at all levels)

Willingness to travel

Good Planning Skills

Strong Management Skills

Good at building relationships

Core Competencies

• Good influencing skills
• Good IT and Microsoft office skills
• Good co-ordination and organisational skills.
• A high degree of integrity

Mobility Requirements

Must hold clean, valid driving licence.

Flexible and able to travel often.

Must hold a valid passport

This job description is not intended to be an exhaustive list of duties to be performed by the employee and may be altered to reflect the business needs of the company.