Proposition Manager

Lely Atlantic Ltd. (UK & IRL); Birmingham; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading agricultural technology firm is seeking an HR Manager to drive commercial strategy and team leadership within their Birmingham office. This role requires proven experience in commercial management and the ability to lead multidisciplinary teams effectively. Candidates should thrive in dynamic environments and have a strong affinity with the dairy farming sector. Competitive salary and full-time opportunity.

Qualifications

• Proven experience in commercial management or proposition leadership in an international B2B context.
• Strong analytical skills with success in achieving commercial goals.
• Ability to lead and coach multidisciplinary teams.

Responsibilities

• Translate Lely’s international strategy into a local commercial plan.
• Lead, coach, and develop your multidisciplinary team.
• Ensure successful implementation of propositions in the Lely Centers.
• Strengthen Lely Center performance and customer relationships.
• Contribute to strategic planning for the cluster.

Skills

Commercial management

Business development

Proposition leadership

Stakeholder management

Team leadership

Analytical skills

Job description

HR Manager at Lely Atlantic Ltd. (UK & IRL)

Company Description

At Lely, we believe in achieving a sustainable, profitable and enjoyable future for dairy farmers by combining robotisation, engineering and farming expertise. It all started with a dream cherished by two brothers in Maassluis (the Netherlands) more than 75 years ago, and ever since, we have worked to become innovative market leaders in automated systems for dairy farmers across the globe.

Lely is an international family‑owned business that operates through a strong international structure. From our headquarters in Maassluis, the Netherlands, we manage nine regional clusters, each responsible for coordinating activities across a group of countries. Within these clusters, we collaborate with more than 200 Lely Centers (Franchises) around the world.

What is your role?

As Manager Proposition, you hold a key position at the heart of one of our Lely Clusters. You translate Lely’s global vision into local commercial success, ensuring that our innovative solutions genuinely make a difference on dairy farms every day. Together with your multidisciplinary team, you bring Lely’s propositions to life: from milking and feeding to data and service excellence.

You act as the bridge between Lely International and the Lely Centers in your region, aligning strategic goals with market execution. In doing so, you make sure that our network of Lely Centers is well‑equipped to serve dairy farmers in the best possible way, both today and in the future.

This position combines strategic leadership, commercial responsibility and team development. You will lead a team of Commercial Product Specialists, Technical Service Support and Farm Management Support professionals, and marketing experts. Together, you ensure that every Lely proposition is implemented successfully, that customer satisfaction grows, and that our centers perform to the highest standards.

Your key responsibilities:

• Translate Lely’s international strategy into a local commercial plan and deliver on sales, service, and support targets for your proposition.
• Lead, coach, and develop your multidisciplinary team, fostering collaboration and excellence.
• Ensure successful implementation of propositions in the Lely Centers, from product launch to market adoption and customer support.
• Strengthen Lely Center performance and customer relationships.
• Contribute to strategic planning for the cluster and the 5‑year roadmap for your proposition.
• Represent the Business Team in the Cluster Management Team, ensuring alignment with other propositions and cluster priorities.

What is your experience?

You’re a driven and strategic professional who thrives in a dynamic, international environment. With a strong commercial and technical background, you understand how to translate complex market needs into successful propositions. You are a natural leader who knows how to motivate a team, build partnerships, and deliver results.

You bring the following:

• Proven experience in commercial management, business development, or proposition leadership within an international B2B environment.
• Strong analytical and business acumen, with a track record of achieving commercial goals.
• Ability to lead and coach multidisciplinary teams.
• Excellent stakeholder management and communication skills.
• Affinity with the dairy farming or agricultural technology sector is highly valued.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Management

Industries:

• Dairy Product Manufacturing and Agriculture
• Construction
• Mining Machinery Manufacturing

Location: UK & Ireland