Proposition Manager

Lely Atlantic Ltd. (UK & IRL); Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading agricultural technology firm in Birmingham seeks an HR Manager to translate the company's global vision into local commercial success. The ideal candidate will possess strong commercial management experience, excel in team leadership, and have a profound understanding of the dairy farming sector. You will act as a bridge between the international team and local centers, ensuring strategic goals are met and customer satisfaction is enhanced. This full-time position offers a dynamic environment focused on growth and innovation.

Qualifications

• Proven experience in commercial management, business development, or proposition leadership within an international B2B environment.
• Strong analytical and business acumen with a successful track record.
• An affinity with the dairy farming or agricultural technology sector is highly valued.

Responsibilities

• Translate Lely’s international strategy into a local commercial plan.
• Lead, coach, and develop your multidisciplinary team.
• Ensure successful implementation of propositions in the Lely Centers.
• Strengthen Lely Center performance and customer relationships.
• Contribute to strategic planning for the cluster.

Skills

Commercial management

Business development

Team leadership

Analytical skills

Stakeholder management

Communication skills

Job description

HR Manager at Lely Atlantic Ltd. (UK & IRL)

Company Description

At Lely, we believe in achieving a sustainable, profitable and enjoyable future for dairy farmers by combining robotisation, engineering and farming expertise. It all started with a dream cherished by two brothers in Maassluis (the Netherlands) more than 75 years ago, and ever since, we have worked to become innovative market leaders in automated systems for dairy farmers across the globe. With a team of 2,500 professional specialists, we work constantly to bring revolutionary solutions for the dairy industry.

Lely is an international family‑owned business that operates through a strong international structure. From our headquarters in Maassluis, the Netherlands, we manage nine regional clusters, each responsible for coordinating activities across a group of countries. Within these clusters, we collaborate with more than 200 Lely Centers (Franchises) around the world. These Lely Centers are Lely´s route to the market. Some are independently run franchise partners, others are fully owned by Lely. The Lely‑owned Centers reflect our long‑term commitment to the region and our belief in developing scalable, high‑quality operations in‑house.

What is your role?

As Manager Proposition, you hold a key position at the heart of one of our Lely Clusters. You translate Lely’s global vision into local commercial success, ensuring that our innovative solutions genuinely make a difference on dairy farms every day. Together with your multidisciplinary team, you bring Lely’s propositions to life: from milking and feeding to data and service excellence.

You act as the bridge between Lely International and the Lely Centers in your region, aligning strategic goals with market execution. In doing so, you make sure that our network of Lely Centers is well‑equipped to serve dairy farmers in the best possible way, both today and in the future.

This position combines strategic leadership, commercial responsibility, and team development. You will lead a team of Commercial Product Specialists, Technical Service Support and Farm Management Support professionals, and marketing experts. Together, you ensure that every Lely proposition is implemented successfully, that customer satisfaction grows, and that our centers perform to the highest standards.

Your key responsibilities:

• Translate Lely’s international strategy into a local commercial plan and deliver on sales, service, and support targets for your proposition.
• Lead, coach, and develop your multidisciplinary team, fostering collaboration and excellence.
• Ensure successful implementation of propositions in the Lely Centers, from product launch to market adoption and customer support.
• Strengthen Lely Center performance and customer relationships.
• Contribute to strategic planning for the cluster and the 5‑year roadmap for your proposition.
• Represent the Business Team in the Cluster Management Team, ensuring alignment with other propositions and cluster priorities.

What is your experience?

You are a driven and strategic professional who thrives in a dynamic, international environment. With a strong commercial and technical background, you understand how to translate complex market needs into successful propositions. You are a natural leader who knows how to motivate a team, build partnerships, and deliver results.

You bring the following:

• Proven experience in commercial management, business development, or proposition leadership within an international B2B environment.
• Strong analytical and business acumen, with a track record of achieving commercial goals.
• Ability to lead and coach multidisciplinary teams.
• Excellent stakeholder management and communication skills.
• Affinity with the dairy farming or agricultural technology sector is highly valued.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Management

Industries

Dairy Product Manufacturing and Agriculture, Construction, Mining Machinery Manufacturing

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