Disney+ Performance Marketing Manager (Fixed Term Contract)

The Walt Disney Company (France); London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading company in the entertainment industry seeks a Performance Marketing Manager to drive subscriber growth for Disney+. This role involves overseeing multi-channel marketing strategies, managing relationships with media partners, and leveraging data-driven insights to optimize campaigns. The position offers a hybrid working model and a range of employee perks.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry for family and friends

Disney Discounts on products and ticketing

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• 4+ years of professional experience in performance marketing.
• Experience in managing digital marketing channels and A/B testing.
• Proven track record in stakeholder management.

Responsibilities

• Lead strategy and execution of Paid Social, Display and Video channels.
• Monitor KPIs and report progress to senior leadership.
• Champion experimentation to improve business performance.

Skills

Influencing skills

Project management

Presentation skills

Numerical analysis

Job description

Job Summary

The Disney+ team is responsible for the day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.

ThePerformance Marketing Manager, a pivotal leader within thePerformance Marketing Team, plays a crucial role in driving Disney+ subscriber growth. Reporting to theSenior Acquisition Manager, they are responsible for overseeing and executing high-impact marketing strategies across different channels.

This individualdevelops, implements, and optimizesmulti-channel marketing campaigns aimed at maximizing subscriber acquisition. They leverage a mix of paid media and emerging platform features toenhance visibility, drive conversions, and reduce cost-per-acquisition (CPA)through innovative strategies and rigorous experimentation.

Beyond acquisition efforts, they alsohelp drive the creative strategy and operations for performance marketing channels, engage target audiences, and drive measurable results. Their leadership extends to platform development, A/B testing, and performance analysis to continuously refine effectiveness.

Collaboration is key in this role, as theAcquisition Manager works cross-functionallywith the Global Growth team, Analytics, Data Science, and broader Marketing teams to develop insights-driven campaigns.

Additionally, they manage and nurture relationships with key media agencies, technology partners, and external vendors, ensuring seamless execution and optimization of media investments.

This role is ideal for adata-driven, results-oriented marketerwho thrives in afast-pacedenvironment. The ideal candidate is passionate aboutleveraging data, insights, and creativityto unlock new opportunities, scale acquisition efforts, and drive continuous improvement in marketing performance.

This is a 12-month fixed-term contract, based in the Hammersmith, London office, with a hybrid working pattern of 4 days in the office and 1 day working from home.

The Opportunity & Responsibilities:

• Help lead the strategy and execution of Paid Social, Display and Video channels
• Lead the operations for the performance marketing team across relevant channels (facilates assets, liasing with inhouse stakeholders, media planning, optimisations )
• Champion an experimentation mentality, delivering measurable improvements in business performance
• Monitor KPIs and report progress, gaps, opportunities to senior leadership

The Experience We Require From You:

Must Have:

• Successful track record in managing digital / performance marketing channels
• Experience in developing and executing A/B testing
• Experience liaising with internal stakeholders and external media partners
• 4yrs+ of professional experience
  

Nice to have:

• EMEA / multi-market experience
• Knowledge of the SVOD industry
• Understanding of advanced media measurement solutions

Competencies Required

• Excellent influencing and stakeholder management skills
• Strong project management skills
• Strong presentation and communication skills
• Numerical, with an ability to distil figures into a narrative that is clear and concise
• Thrives in an ambiguous, fast paced and cross-functional environment

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.