Director, Revenue Marketing - EMEA

BioCatch; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a dynamic Director for EMEA Revenue Marketing to lead strategic initiatives across the region. This pivotal role involves executing multi-channel ABM campaigns, collaborating with corporate teams, and driving measurable revenue impact. With a focus on Central Europe, you'll build brand awareness and enhance pipeline engagement through targeted marketing programs. Join a forward-thinking organization where your expertise will shape the future of marketing in a fast-paced environment, fostering growth and innovation across the EMEA region.

Qualifications

• 10+ years in marketing, preferably in SaaS or Cybersecurity.
• 5+ years leading ABM strategies and campaigns.

Responsibilities

• Spearhead Revenue Marketing strategy for EMEA.
• Manage and mentor a small team of regional Revenue Marketers.

Skills

SaaS Marketing

ABM Strategies

Enterprise Software

Cybersecurity Marketing

Integrated Marketing

Team Management

Strategic Thinking

Communication Skills

Tools

6Sense

Job description

With nearly a decade of data, over 60 granted patents, and unparalleled expertise in analyzing online behavior, BioCatch is the leader in behavioral biometrics. Global customers rely on BioCatch’s unique insights to more effectively fight fraud, drive digital transformation, and accelerate business growth with confidence.

Come join BioCatch Marketing! Our Marketing team plays a pivotal role, driving both strategy and sales impact globally.

About the Role

We are seeking a Regional Leader to spearhead Revenue Marketing strategy for EMEA. As Director, EMEA Revenue Marketing, you will have strategic oversight of marketing across the entire region and directly own the execution of the revenue marketing plan within a specific sub-region (primary focus: Central Europe).

This individual will serve as the primary liaison between Corporate Marketing and the EMEA Sales organization, translating global priorities into regional programs while tailoring initiatives to meet sub-regional and local market needs.

You will play a critical role in building brand awareness, moving accounts through the pipeline, accelerating deal velocity, and ensuring thorough coverage of our total addressable market through targeted, high-impact marketing programs.

Reporting to the VP, Global Revenue Marketing, this role offers a highly visible leadership opportunity within BioCatch.

Responsibilities

1. Spearhead the Revenue Marketing strategy for EMEA, ensuring alignment with global objectives while tailoring programs to regional nuances.
2. Own and execute multi-channel, 1:1 ABM campaigns in a designated EMEA sub-region, with a primary focus on Central Europe.
3. Manage and mentor a small team of regional Revenue Marketers.
4. Plan and execute comprehensive marketing programs across EMEA: including ABM, regional and national trade shows, targeted field events, webinars, digital campaigns, direct mail, PR initiatives, and more.
5. Collaborate with Corporate Marketing teams (Content, Product Marketing, Digital) to customize messaging, campaigns, and assets for regional relevance.
6. Build relationships with professional associations to amplify brand exposure and thought leadership.
7. Manage and optimize relationships with external agencies as needed within the region.
8. Analyze campaign performance and provide insights and recommendations for continuous improvement.
9. Maintain close alignment with EMEA Sales leadership to ensure that marketing programs drive pipeline, engagement, and accelerate sales cycles.
10. Communicate and promote marketing initiatives, content, and tools to the sales team effectively.
11. Understand sales challenges and develop marketing solutions to address barriers.
12. Measure and report on marketing engagement across the total addressable market, applying a strategic lens to coverage gaps.
13. Support partner marketing initiatives across the region.
14. Share best practices across the global marketing organization to foster innovation and operational excellence.

Requirements

• 10+ years of progressive marketing experience, preferably in SaaS, Enterprise Software, or Cybersecurity industries.
• 5+ years of experience leading ABM strategies and executing campaigns with tools such as 6Sense.
• 5+ years of direct people management experience.
• Demonstrated success leading regional marketing strategy and driving measurable revenue impact.
• Deep expertise in integrated marketing, including field marketing, digital, events, and partner marketing.
• Strong ability to collaborate across executive leadership, sales, and marketing teams.
• Initiative, strategic thinking, and ability to thrive in a fast-paced, high-growth environment.
• Strong written and verbal communication skills.
• Client-service mindset and ability to