Director, Qualitative Research & Growth

YouGov; Greater London; Hybride; GBP 70 000 - 110 000; Plein temps

Résumé du poste

YouGov in London is seeking a senior qualitative leader to manage and grow a team of researchers, directing projects for major clients in technology and social media.

You will mentor staff, develop new business opportunities, pitch methods, and oversee the delivery of high‑quality qualitative work with a focus on international opportunities.

Join a fast, innovative team that values accuracy, ethical research, and clear storytelling to tie qualitative insights to quantitative results.

Qualifications

• Demonstrated knowledge and experience
• Strong business development and client growth skills
• A track record of high-quality qualitative research methodology, design and delivery
• A strong background in market research, ideally including some of the following sectors: Social & Digital media; Telecoms (DMT); Financial Services; Consumer; Retail
• Excellent track record of hitting personal and team targets
• Managing, developing and/or mentoring others
• 5+ years in moderation
• PPT reporting and design experience

Responsabilités

• Be the subject expert and a go to internal and external resource for advice, guidance and knowledge on qualitative methodology
• Create and grow strong and close working with internal commercial teams and quantitative sector units
• Be accountable for meeting your own targets and working to develop client accounts / key sectors
• Write proposals and develop new business opportunities, establish expertise in methodology recommendations and international opportunities
• Develop, propose and deliver innovative qualitative solutions to grow our clients based on your detailed understanding of methods and analytics
• Manage, mentor and lead researchers, nurturing them to progress in their careers
• Act as the project manager for a variety of qualitative research projects, with a particular focus on commercial sectors from across the YouGov portfolio
• A true storyteller, you will bring the qual research to life, providing detailed insight and tie this into quantitative results
• Ensure client satisfaction through ensuring accuracy and consistency of all Qualitative research projects
• Ensure sales and marketing campaigns are executed to a high standard to assist in achieving the department’s revenue and profitability goals
• Present to clients professionally, attend custom team meetings and prepare client debriefs via online communication and through written reports

Connaissances

Moderation

Qualitative research

Business development

Mentoring

Project management

Outils

PPT reporting

Description du poste

YouGov in London is seeking a senior qualitative leader to manage and grow a team of researchers, directing projects for major clients in technology and social media.

You will mentor staff, develop new business opportunities, pitch methods, and oversee the delivery of high‑quality qualitative work with a focus on international opportunities.

Join a fast, innovative team that values accuracy, ethical research, and clear storytelling to tie qualitative insights to quantitative results.