Director - Qualitative

YouGov; Greater London; Hybrid; GBP 70.000 - 110.000; Vollzeit

Zusammenfassung

YouGov in London is seeking a senior qualitative leader to manage and grow a team of researchers, directing projects for major clients in technology and social media.

You will mentor staff, develop new business opportunities, pitch methods, and oversee the delivery of high‑quality qualitative work with a focus on international opportunities.

Join a fast, innovative team that values accuracy, ethical research, and clear storytelling to tie qualitative insights to quantitative results.

Qualifikationen

• Demonstrated knowledge and experience
• Strong business development and client growth skills
• A track record of high-quality qualitative research methodology, design and delivery
• A strong background in market research, ideally including some of the following sectors: Social & Digital media; Telecoms (DMT); Financial Services; Consumer; Retail
• Excellent track record of hitting personal and team targets
• Managing, developing and/or mentoring others
• 5+ years in moderation
• PPT reporting and design experience

Aufgaben

• Be the subject expert and a go to internal and external resource for advice, guidance and knowledge on qualitative methodology
• Create and grow strong and close working with internal commercial teams and quantitative sector units
• Be accountable for meeting your own targets and working to develop client accounts / key sectors
• Write proposals and develop new business opportunities, establish expertise in methodology recommendations and international opportunities
• Develop, propose and deliver innovative qualitative solutions to grow our clients based on your detailed understanding of methods and analytics
• Manage, mentor and lead researchers, nurturing them to progress in their careers
• Act as the project manager for a variety of qualitative research projects, with a particular focus on commercial sectors from across the YouGov portfolio
• A true storyteller, you will bring the qual research to life, providing detailed insight and tie this into quantitative results
• Ensure client satisfaction through ensuring accuracy and consistency of all Qualitative research projects
• Ensure sales and marketing campaigns are executed to a high standard to assist in achieving the department’s revenue and profitability goals
• Present to clients professionally, attend custom team meetings and prepare client debriefs via online communication and through written reports

Kenntnisse

Moderation

Qualitative research

Business development

Mentoring

Project management

Tools

PPT reporting

Jobbeschreibung

Due to large growth in our work with the biggest names in technology and social media, we’re looking for someone ready to make the next step in their career: leading valuable projects, growing people and further expanding and innovating our work for clients.

This key role will draw on a mix of people-management, commercial and qualitative research skills. You’ll be responsible for the direct (and indirect) management and growth of people and for the quality and consistency of project delivery within your team. Having had experience in the market, you will be responsible for a sub team target and working with your network and ours to develop qual business in the market.

You will also help in the running of the qualitative team as a whole; helping the Global Head of Qualitative Research in devising and implementing cutting edge qual techniques: assisting in the implementation of tools and processes to build team capacity,training and guiding the team on pitching techniques, working on international costings/proposals and representing the qualitative team as a whole to internal stakeholders and external clients.

What will I be delivering?

• You will be a subject expert and a go to internal and external resource for advice, guidance and knowledge on qualitative methodology
• Create and grow strong and close working with internal commercial teams and quantitative sector units
• Be accountable for meeting your own targets and working to develop client accounts / key sectors
• Write proposals and develop new business opportunities, establish expertise in methodology recommendations and international opportunities
• Develop, propose and deliver innovative qualitative solutions to grow our clients based on your detailed understanding of methods and analytics
• Manage, mentor and lead researchers, nurturing them to progress in their careers
• Act as the project manager for a variety of qualitative research projects, with a particular focus on commercial sectors from across the YouGov portfolio
• A true storyteller, you will bring the qual research to life, providing detailed insight and tie this into quantitative results
• Ensure client satisfaction through ensuring accuracy and consistency of all Qualitative research projects
• Ensure sales and marketing campaigns are executed to a high standard to assist in achieving the department’s revenue and profitability goals
• Present to clients professionally, attend custom team meetings and prepare client debriefs via online communication and through written reports

Qualifications

What do I need to bring with me?

• Demonstrated knowledge and experience
• Strong business development and client growth skills
• A track record of high-quality qualitative research methodology, design and delivery
• A strong background in market research, ideally including some of the following sectors: Social & Digital media; Telecoms (DMT); Financial Services; Consumer; Retail
• Excellent track record of hitting personal and team targets
• Managing, developing and/or mentoring others
• 5+ years in moderation
• PPT reporting and design experience

Technical Skills And Qualifications

• Ability to find creative and innovative solutions for complex and varied problems
• Excellent client focus and handling skills
• Ability to deliver results, meet deadlines and manage time effectively
• Outstanding attention to detail
• Excellent written, oral and electronic communication skills
• Excellent people-management skills, with a passion for developing others
• An inclusive, open and collaborative mentality
• Strong initiative, negotiation and influencing skills
• Self-motivated, able to manage own time and that of others
• Entrepreneurial spirit and self-starter mentality
• Impartiality and adaptability

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy