Director, Product Marketing London

Scandit AG; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company in barcode technology seeks a Product Marketing leader to drive product uptake and collaborate with cross-functional teams. The role involves developing strategies, creating impactful messaging, and executing product launches to enhance business growth and customer engagement. Ideal candidates will have extensive experience in B2B tech, strong communication skills, and a proven ability to influence product roadmaps.

Benefits

Equity plan

Flexible working options

Innovation hackathons

Team outings

Learning and development opportunities

Birthday off

Qualifications

• 10-15 years of experience in Product Marketing and B2B tech industries.
• Ability to create compelling narratives for Enterprise buyers.

Responsibilities

• Own the end-to-end product marketing strategy across Barcode Product portfolio.
• Translate complex technology into customer-centric value propositions.
• Craft tailored collateral for specific verticals and personas.

Skills

Leadership

Communication

Analytical

Collaboration

Job description

Imagine the what. Build the how.
Scandit gives people superpowers. Whether enabling delivery drivers to make quicker deliveries, matching a patient with their medication, or allowing retailers to make store operations more efficient, our technology automates workflows. It provides actionable insights to help businesses in a variety of industries. Join us as we continue to expand, grow, innovate, and help take Scandit to the next level.

Your opportunity

The Product Marketing team’s mission is to launch coordinated activities in support of driving product uptake, collaborating with cross functional teams like Product, Strategy, Research to size markets, understand key audiences to position Scandit’s right to win and turn planning into action, and to working in lockstep with Commercial teams to deliver creative and compelling collateral that ignites target audiences attention and accelerates selling conversations. This includes a consistent approach to product messaging where key audiences, their needs, buying rationale, and why they should buy from Scandit now and producing a diverse range of sales collateral assets.

At Scandit, Product Marketing is responsible for orchestrating and translating the value of our leading barcode technology into customer-centric, commercially driven initiatives.

• Own the end-to-end product marketing strategy across Scandit’s complex Barcode Product portfolio, aligning with business goals and customer needs.
• Work with a team of product marketers, defining clear goals, KPIs, and development plans to foster innovation, growth, and cross-functional collaboration.
• Translate complex technology into customer-centric value propositions through compelling storytelling, positioning, and messaging that drive engagement.
• Partner with Product, Strategy, and Commercial teams to influence roadmaps, market fit, and prioritization using customer, market, and competitive insights.
• Strategize and execute high-impact GTM activities and product launches that directly contribute to demand generation and Annual Recurring Revenue (ARR).
• Craft tailored collateral and messaging for specific verticals, personas, regions, or competitive contexts to enable sales and customer success.
• Utilize data and industry best practices to uncover insights, identify opportunities, and guide product enhancements and commercial strategies.
• Champion the product marketing function internally, educating and inspiring stakeholders at all levels about PMM's value and impact.
• Create alignment across the Barcode Product Portfolio, identifying opportunities that contribute to company OKRs and long-term growth.
• Continuously refine competitive positioning, understanding how we differentiate across regions and translating that into strategic advantage.

Who we look for

• 10-15 years of professional experience, including experience in Product Marketing and in complex B2B tech industries.
• A proven track record as a leader who can communicate vertically and navigate a fast-paced working environment where agility and competing priorities are a part of the journey.
• Highly organized and detail-oriented with a natural inclination for both strategy setting and tactical execution.
• A self-starter who takes initiative and ownership to create cross-functional alignment and achieve the vision and goals set. Anticipates future challenges and proactively develops plans and strategies to address them before they arise.
• An ability to create stories and narratives that strongly resonate with Enterprise buyers and those in the ecosystem to look to and trust.
• Analytical and solution-driven mindset with proficiency in data, performance tracking, and research methods. Can easily change tack and get the team onto new priorities with little interruption to business.
• Humble, highly collaborative, with a growth mindset.
• Eligible to work in the UK.

The good stuffHere are just some of the reasons why people choose to build their careers at Scandit:

• An attractive individual equity plan in a high-growth company
• Smart, people-first culture
• Flexible, office, hybrid, or home working
• Innovation hackathons
• Team outings
• Festive/end of year all company celebrations
• Your birthday off
• Learning and development opportunities
• Top-notch tech pack to enable you to do your most productive work
• Brand new optimized-for-hybrid working HQ in Zurich as well as local offices in hotspots London, Tampere, Warsaw, Singapore and Tokyo
• As well as specific benefits related to the location you are joining

We are proud to be “GREAT PLACE TO WORK”accredited in Switzerland, the UK, the USA, Poland, France and Italyand“GREAT PLACE TO WORK FOR WELLBEING”in theUK

At Scandit we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be a safe space for all.

All qualified applicants will receive consideration for employment without regard to race, color, nationality, religion, sexual orientation, gender, gender identity, age, physical [dis]ability or length of time spent unemployed.

Imagine the What. Build the How.

“Everybody is welcome here” - Is a celebrated component of our DNA.

At Scandit we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be a safe space for all.

All qualified applications will receive consideration for employment without regard to race, color, nationality, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed.

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