Senior Paid Social Strategy Director

WPP Media Limited; Manchester; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

WPP Media Limited in Manchester seeks an Associate Director, Social to lead strategic paid social client portfolios, drive commercial growth, and oversee multi-market campaigns with senior stakeholders.

You will mentor a team of social managers, shape joint business plans with platforms like Meta, TikTok, and LinkedIn, and champion data-driven, privacy-first media strategies in a hybrid UK setup.

Qualifications

• Proven track record leading large-scale, enterprise or multi-market client portfolios within a media agency
• Demonstrable success in leading multi-tiered teams, driving retention and resource planning
• Proven record of supporting new business and growing client revenue with agency commercial models
• In-depth knowledge of major advertising platforms and JBPs with platform partners
• Proven capability in implementing measurement frameworks including incrementality / lift testing
• Outstanding verbal, written, and pitch presentation skills to articulate strategic narratives

Responsibilities

• Lead macro paid social strategies aligned with client outcomes
• Drive innovation in first-party data strategies, privacy-first planning, and AI-driven operations
• Ensure cross-channel integration with search, programmatic, strategy and creative teams
• Maintain commercial oversight and client profitability across portfolio
• Develop paid social strategies for new business pitches and RFPs
• Own JBPs with platform partners and secure priority testing access

Skills

Senior leadership

Commercial & pitch

Platform mastery

Measurement & lift

Executive communication

Strategic portfolio

Tools

Meta Ads Manager

TikTok Ads Manager

Pinterest Ads Manager

Snap

LinkedIn

Job description

WPP Media Limited in Manchester seeks an Associate Director, Social to lead strategic paid social client portfolios, drive commercial growth, and oversee multi-market campaigns with senior stakeholders.

You will mentor a team of social managers, shape joint business plans with platforms like Meta, TikTok, and LinkedIn, and champion data-driven, privacy-first media strategies in a hybrid UK setup.