Director of Sales

The Grand Hotel Birmingham Limited; Birmingham; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Salary £55-65k + quarterly commission

Staff discounts on hotel stays (£50)

50% off food and drinks for staff

Annual complimentary stay at The Grand

33 days holiday + birthday day off

Exclusive discounts portal

Employee referral scheme

Free staff meals twice daily

Employee assistance programme

Multifaith prayer room

Monthly recognition rewards

Regular team events

Wagestream pay access

Job summary

The Grand Hotel Birmingham Limited is seeking an experienced Director of Sales to drive growth across UK markets. You will lead sales strategy, develop key accounts, win new business, and collaborate with leadership, revenue and marketing teams to strengthen commercial performance.

Hybrid working with two days in Birmingham; the role requires a strong network in the hospitality sector, a proven track record in senior hotel sales, and a passion for delivering outstanding guest experiences.

Qualifications

• Proven track record in a senior hotel sales role.
• Strong knowledge of the UK hospitality market (corporate, MICE, groups, leisure).
• Well connected and confident building long-term relationships with clients, agencies and industry partners.
• Commercially focused, able to move between strategy and hands-on activity.
• Knowledge of Birmingham and Midlands market is advantageous but not essential.

Responsibilities

• Lead the hotel's sales strategy across all market segments and develop new markets, clients and partnerships.
• Build and manage key accounts, win new business and identify market opportunities.
• Represent The Grand across Birmingham and the wider UK market.
• Collaborate with senior leadership, revenue and marketing teams to drive growth.

Skills

Senior hotel sales

UK hospitality market knowledge

Relationship building

Commercial focus

Leadership

Hybrid working adaptability

Job description

Birmingham's Grand Hotel on Colmore Row is housed in one of the city's most iconic buildings.

This landmark Grade II* listed building has been brought back to life combining beautifully restored classic and original Victorian features with modern service and style that compliments a vibrant and diverse Birmingham in the 21st century.

The Grand Hotel features 185 bedrooms and extraordinary suites, a glamorous cocktail bar, a buzzing New York style restaurant, and eight magnificent meeting and event rooms - as well as the spectacular, Louis XIV-style Grand Ballroom.

Director of Sales

We're looking for an experienced Director of Sales to help shape the next stage of The Grand Hotel Birmingham's growth. After six fantastic years with The Grand Hotel, our current Director of Sales is moving abroad to follow her dreams. This creates a rare opportunity to join one of Birmingham and the West Midlands' leading hotels.

As Director of Sales you'll lead the hotel's sales strategy across all market segments, building on our established success while developing new markets, clients and partnerships. Working closely with the senior leadership, revenue and marketing teams, you will play an important role in the hotel's continued commercial growth.

The role combines strategic planning with proactive sales activity: developing key accounts, winning new business, identifying market opportunities and representing The Grand across Birmingham and the wider UK market.

Your skills and experience

• You have a proven track record in a senior hotel sales role, with experience of delivering commercial growth and winning new business.
• You have strong knowledge of the UK hospitality market, including corporate, MICE, groups and leisure business.
• You are well connected and confident building long-term relationships with clients, agencies and industry partners.
• You are commercially focused, driven and comfortable moving between sales strategy and hands-on activity.
• You are a personable and collaborative leader with a genuine passion for hospitality and for representing a hotel with pride.
• Knowledge of Birmingham and the wider Midlands market would be an advantage, but it is not essential.

We are open to hybrid working, with around two days a week in Birmingham alongside client meetings, events and business travel. Applicants therefore do not necessarily need to be Midlands-based.

At the Grand Hotel Birmingham we make every effort to reward and recognise the loyalty and hard work you provide by offering the following for the role of Director of Sales;

• £55-65k per annum plus a very competitive quarterly commission structure
• Stay at the Grand Hotel or other De Vere properties for as little as £50, with special rates for friends and family
• Get 50% off food and drinks when you dine in Isaacs or Madeleine - or at any De Vere location
• As a token of our gratitude for your loyalty, We'll treat you to an annual complimentary stay at The Grand Hotel or any De Vere property of your choice, plus additional monetary rewards for reaching long service milestones - which increase year on year!
• 33 days holiday per year plus an extra paid day off for your birthday
• Explore our Exclusively Yours Benefits portal, unlocking hundreds of discounts on retail, travel, and leisure activities.
• Employee Referral scheme, get financially rewarded for introducing a friend or family member to our team
• Free, freshly cooked meals from our chefs, available twice a day across service periods
• Access to Hospitality Action, our Employee Assistance programme with 24/7 health and wellbeing support
• Inclusive multifaith prayer room accessible any time for all team members
• Monthly employee recognition and rewards programme
• Regular team appreciation events, including regular employee parties throughout the year
• Use of Wagestream our financial wellbeing platform, allowing instant access to your pay when you need it