Director of Sales

The Grand Hotel Birmingham; Birmingham; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Stay at Grand Hotel

Friend & family rates

50% off food & drinks

Annual complimentary stay

33 days holiday

Exclusively Yours discounts

Employee referral bonus

Free meals

Hospitality Action support

Multifaith prayer room

Monthly recognition

Wagestream access

Team events

Birthday day off

Job summary

The Grand Hotel Birmingham is seeking an experienced Director of Sales to shape the next growth phase. You will lead the hotel’s sales strategy, develop markets, and build long-term partnerships.

You’ll work with senior leadership, revenue and marketing to drive commercial growth and market presence across Birmingham and the UK. Open to hybrid working with around two days a week in Birmingham; you will manage key accounts, win new business, and travel for client meetings and events across the

Qualifications

• Senior hotel sales track record delivering commercial growth.
• Knowledge of UK hospitality market incl. corporate, MICE, groups and leisure.
• Strong relationships with clients, agencies and industry partners.
• Commercially focused, capable of moving between strategy and hands-on activity.

Responsibilities

• Lead the hotel’s sales strategy across all market segments.
• Develop new markets, clients and partnerships.
• Collaborate with senior leadership, revenue and marketing teams.
• Develop key accounts and win new business.
• Represent The Grand across Birmingham and wider UK market.

Skills

Senior hotel sales

UK hospitality market

Relationship building

Strategic planning

Leadership

Job description

We’re looking for an experienced Director of Sales to help shape the next stage of The Grand Hotel Birmingham's growth.

After six fantastic years with The Grand Hotel, our current Director of Sales is moving abroad to follow her dreams. This creates a rare opportunity to join one of Birmingham and the West Midlands’ leading hotels.

As Director of Sales you'll

lead the hotel’s sales strategy across all market segments, building on our established success while developing new markets, clients and partnerships. Working closely with the senior leadership, revenue and marketing teams, you will play an important role in the hotel’s continued commercial growth.

The role combines strategic planning with proactive sales activity: developing key accounts, winning new business, identifying market opportunities and representing The Grand across Birmingham and the wider UK market.

Your Skills And Experience

• You have a proven track record in a senior hotel sales role, with experience of delivering commercial growth and winning new business.
• You have strong knowledge of the UK hospitality market, including corporate, MICE, groups and leisure business.
• You are well connected and confident building long-term relationships with clients, agencies and industry partners.
• You are commercially focused, driven and comfortable moving between sales strategy and hands‑on activity.
• You are a personable and collaborative leader with a genuine passion for hospitality and for representing a hotel with pride.

Knowledge of Birmingham and the wider Midlands market would be an advantage, but it is not essential.

We are open to hybrid working, with around two days a week in Birmingham alongside client meetings, events and business travel. Applicants therefore do not necessarily need to be Midlands-based.

If you are ready for your next move, we’d love to hear from you.

Benefits

At the Grand Hotel Birmingham we make every effort to reward and recognise the loyalty and hard work you provide by offering the following for the role of Director of Sales;

• £55-65k per annum plus a very competitive quarterly commission structure
• Stay at the Grand Hotel or other De Vere properties for as little as £50, with special rates for friends and family
• Get 50% off food and drinks when you dine in Isaacs or Madeleine - or at any De Vere location
• As a token of our gratitude for your loyalty, we'll treat you to an annual complimentary stay at The Grand Hotel or any De Vere property of your choice, plus additional monetary rewards for reaching long service milestones – which increase year on year!
• 33 days holiday per year plus an extra paid day off for your birthday
• Explore our Exclusively Yours Benefits portal, unlocking hundreds of discounts on retail, travel, and leisure activities.
• Employee Referral scheme, get financially rewarded for introducing a friend or family member to our team
• Free, freshly cooked meals from our chefs, available twice a day across service periods
• Access to Hospitality Action, our Employee Assistance programme with 24/7 health and wellbeing support
• Inclusive multifaith prayer room accessible any time for all team members
• Monthly employee recognition and rewards programme
• Regular team appreciation events, including regular employee parties throughout the year
• Use of Wagestream our financial wellbeing platform, allowing instant access to your pay when you need it