Director of Sales

RBH; Glasgow; On-site; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Bonuses

Discounted room rates

Birthday leave

Parental leave

F&B discount

Refer a Friend

Wagestream

Life Insurance

Employee support

Wellness events

Free meals on duty

Job summary

RBH Hospitality Management seeks a dynamic Director of Sales for a new Upper Midscale hotel in the London area. You will lead from the front, shaping the hotel’s sales strategy, managing key accounts, and driving revenue through proactive selling across corporate, MICE, leisure, and group segments.

You will partner with senior leadership and RBH central sales to maximize RevPAR, build lasting client relationships, and deliver ambitious commercial results in a competitive market.

Qualifications

• Proven sales experience across multiple hospitality segments.
• Inspiring leadership with ability to motivate a high-performing team.
• Sharp strategic thinking using market data and BI insights.
• Strong marketing awareness to support aligned campaigns.
• Excellent presentation and interpersonal communication skills.

Responsibilities

• Lead development and execution of a comprehensive sales strategy.
• Own national and local accounts, expanding corporate and agency partnerships.
• Manage client relationships, negotiate rates, and maximise retention.
• Position the hotel in the market with a strong brand story.
• Collaborate with marketing and revenue to optimise performance.
• Inspire and develop the on-site commercial team and reporting.
• Represent the hotel at trade shows and industry events.
• Work with RBH Central Sales to align national campaigns.

Skills

Sales experience

Leadership

Strategic thinking

Marketing awareness

Communication

Job description

JOIN OUR FAMILY

At RBH we believe our people are our biggest assets and understand the value in putting them first. Our approach to diversity in the workplace, health & wellbeing, sustainability, and individuality sets us apart from our competitors and is one of the reasons we are rated Top 30 Best Places to Work in Hospitality! We are passionate about the industry and always on the lookout for new talent to join us on our journey...

Join a Leading Brand. Shape the Future. Drive Success.

We have an exciting new hotel joining our RBH portfolio! This modern Upper Midscale property in central London features well appointed rooms, state-of-the-art meeting room, a fully equipped gym, and a vibrant bar and restaurant. As part of the globally recognised Hilton family of brands, this hotel will need to quickly established itself in a competitive market!

We're searching for our next Sales Superstar—an ambitious and driven Director of Sales ready to lead from the front.

This is a standout opportunity to join the hotel’s senior leadership team and make a tangible impact. You’ll be at the forefront of driving strategic sales initiatives, developing long-term business relationships, and unlocking new revenue streams to position the hotel for continued success.

We’re looking for a results-oriented, self-motivated sales leader with a strong understanding of the hotel industry and a passion for proactive selling. If you’re ready to shape the commercial future of this new branded, we want to hear from you!

Key Responsibilities:

• Strategic Sales Leadership:
  Drive the hotel’s commercial success by leading the development and execution of a comprehensive sales strategy aligned with the overall business plan. Collaborate directly with the General Manager and senior leadership to set targets, identify growth opportunities, and position the hotel competitively across all market segments.
• Account Management & Business Development:
  Take ownership of key national and local corporate and agency accounts, strengthening existing partnerships while actively identifying and converting new business opportunities. Increase market share and profitability across corporate, MICE, leisure, and business group segments.
• Client Relationship Management:Build and maintain strong, long-term relationships with key clients, partners, and stakeholders. Lead rate negotiations, manage account performance, and deliver bespoke solutions to exceed client expectations and maximise retention.
• Brand & Market Positioning:
  Serve as the hotel’s brand ambassador and strategist—clearly define the hotel’s unique value proposition and ensure consistent messaging across all platforms. Think creatively to differentiate the hotel in a competitive market and support long-term brand growth.
• Marketing Support:
  Support the delivery of marketing activity in collaboration with the General Manager and RBH Marketing Team, ensuring initiatives align with sales goals and brand standards.
• Revenue Optimisation:
  Partner with the Revenue Manager to analyse market trends, monitor competitor activity, and implement targeted promotional strategies. Lead regular reviews to evaluate performance, adjust tactics, and drive RevPAR and overall profitability.
• Team Leadership & Collaboration:
  Inspire, lead, and develop the on-property commercial team, including direct oversight of the Reservations Supervisor and Meetings & Groups Sales Executive. Foster a results-driven, collaborative environment that champions proactive sales and customer service excellence.
• Reporting & Insights:
  Deliver timely, accurate sales and marketing performance reports to stakeholders and hotel ownership. Translate data into actionable insights, providing clear recommendations for ongoing improvement and innovation.
• Industry Engagement:
  Actively represent the hotel at trade shows, networking events, and industry exhibitions to build awareness, generate leads, and stay informed on market developments and customer trends.
• Collaboration with RBH Central Sales Team:
  Work closely with RBH’s central sales function to ensure the hotel is well-represented in national campaigns, agency partnerships, and strategic initiatives across the wider portfolio.

What We’re Looking For:

While we hire primarily for personality, passion, and potential, there are a few key qualities and experiences that will set you up for success in this role.

• Proven Sales Experience:
  A minimum of 5 years’ experience in a hospitality sales role, with a strong track record of meeting—and exceeding—commercial targets across multiple segments.
• Inspiring Leadership:
  A confident, people-focused leader who knows how to motivate, develop, and guide a high-performing team while fostering a culture of accountability and collaboration.
• Strategic Thinking:
  Sharp commercial instincts and the ability to interpret market trends, business intelligence, and performance data to inform smart, revenue-driving decisions.
• Marketing Awareness:
  A solid understanding of marketing principles and how they support the sales function, with experience collaborating across teams to deliver aligned campaigns.
• Exceptional Communicator:
  Strong presentation and interpersonal skills, with the ability to influence stakeholders, build rapport with clients, and clearly articulate strategy at all levels.

What We Offer

You will have access to a benefits package we believe truly works for our people and enhances our overall culture...

• Competitive base salary, complemented by a performance-driven management bonus scheme
• You will have access to a benefits package we believe truly works for our people
• Discounted hotel room rates for you and your friends & family
• An additional day's leave for your birthday
• Enhanced Maternity, adoption & shared parental leave
• 30% F&B discount at RBH hotels
• Refer a Friend scheme (earn £250 for each referral up to 5 referrals)
• Wagestream - choose how and when you get paid
• Life Insurance
• Employee Assistance Programme
• Social and wellness events and activities all year round
• Free meals on duty saving you over £1000 per year

And much, much more!

Equal Opportunities

RBH Hospitality Management is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. If at any point throughout our process you require reasonable adjustments, please contact [e-mail]

Compensation: Competitive salary