Senior Product Director - Agentic Data Platform

WPP; Greater London; Hybrid; GBP 150,000 - 230,000; Full time

Job summary

WPP in London is seeking a Senior Director of Product Management to lead strategy and execution for the Agentic Data Platform. You will own vision, roadmap and delivery across multiple data products, partnering with Engineering, Data Science, Governance and Market teams to deliver scalable, high-impact solutions that create measurable business value and adoption.

The role combines disciplined product management with data/AI capabilities, commercialization, and stakeholder management in a global

Qualifications

• Significant product management experience, including ownership of strategy, roadmaps and product lifecycles.
• Experience building or scaling products in data/analytics/advertising tech/Martech/SaaS/AI or enterprise platforms.
• Experience leading complex, cross-functional product initiatives within a global organization.
• Strong commercial judgment; connect customer needs with product economics, revenue drivers, costs and adoption.
• Proven ability to influence senior stakeholders and align technical and non-technical teams.
• Strong working knowledge of enterprise data platforms and collaboration with Engineering/Data Science.

Responsibilities

• Own the product vision, strategy and roadmap across multiple data platform products and initiatives.
• Translate customer, user, market and business needs into clear product priorities and outcomes.
• Lead products through discovery, validation, development, launch, adoption and iteration.
• Define success measures and use data to track adoption, value, quality, cost and commercial performance.
• Develop product economics and commercialization approaches balancing customer value and business objectives.
• Advance AI, agent and workflow automation opportunities with governance, privacy and data quality.

Skills

Product management

Strategy development

Roadmapping

Stakeholder management

Cross-functional leadership

Data platforms

AI/product AI

Governance

Job description

Senior Product Director - Agentic Data Platform

London area, England, United Kingdom

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com.

We are looking for a Senior Director, Product Managementto lead the strategy and execution of WPP’s next-generation Agentic Data Platform.

Within Cohort Solutions, you will own product vision, strategy, roadmap development and execution across multiple products and initiatives. You will partner closely with Engineering, Data Science, Data Operations, Commercial, Partnerships, Governance and Market teams to deliver scalable, high-impact products that create measurable business value and strong adoption.

The successful candidate will combine disciplined product management with experience in data products, AI, commercialization, stakeholder management and cross-functional leadership. The final role level will reflect the scope of the position and the experience of the successful candidate.

Why we’re hiring

• To establish and execute a clear product strategy for WPP’s Agentic Data Platform.
• To turn complex data and AI capabilities into scalable products that solve meaningful business and customer problems.
• To connect product investment, adoption and commercialization with measurable value across WPP’s global network.

What you’ll be doing

• Own the product vision, strategy and roadmap across multiple data platform products and initiatives.
• Translate customer, user, market and business needs into clear product priorities and outcomes.
• Lead products through discovery, validation, development, launch, adoption and continuous improvement.
• Partner with Engineering, Data Science, Data Operations, Commercial, Partnerships, Governance and Market teams to deliver high-quality products.
• Define success measures and use data to track adoption, value, quality, cost and commercial performance.
• Develop product economics and commercialization approaches, balancing customer value, business objectives, speed, quality and scalability.
• Advance AI, agent and workflow automation opportunities through responsible experimentation, while ensuring appropriate governance, privacy, security and data quality.

How your time may be focused

The role is expected to be approximately70% individual contribution and 30% leadership/management, with the balance adapting to business needs.

In this role, you will:

• Create alignment around a compelling product vision and prioritized roadmap.
• Move complex data and AI initiatives from strategy into valuable, adopted products.
• Establish clear measures for product performance, customer value and commercial impact.
• Build strong partnerships across technical, commercial, governance and market teams.
• Help develop product talent and strengthen product management practices across the organization.

Who you’ll be working with

You’ll work across a global, matrixed environment with colleagues in:

• Engineering and Data Science
• Data Operations and Governance
• Commercial and Partnerships
• Market and business teams
• Product, technology and senior executive leadership

What you’ll need

• Significant product management experience, including ownership of strategy, roadmaps and product lifecycles.
• A track record of building or scaling products in one or more of the following areas: data, analytics, advertising technology, Martech, SaaS, AI or enterprise platforms.
• Experience taking products from strategy and discovery through delivery, launch, adoption and iteration.Experience leading complex, cross-functional product initiatives or teams within a matrixed or global organization.
• Strong commercial judgment, including the ability to connect customer needs with product economics, revenue drivers, costs and adoption.
• Proven ability to influence senior stakeholders and create alignment across technical and non-technical teams.
• Strong working knowledge of enterprise data platforms and the ability to collaborate effectively with Engineering and Data Science colleagues.

Experience that would be valuable

• Experience building or launching agentic, AI-native or workflow automation products.
• Working knowledge of LLMs, retrieval-augmented generation (RAG) and agent orchestration.
• Experience working with responsible AI, data governance, privacy or security considerations in enterprise environments.
• Experience leading, coaching or developing product managers.

We value relevant skills and experience gained through different career paths. Equivalent professional experience will be considered in place of rigid formal requirements.

How you lead

• Strategic thinker:You connect product investments to business outcomes and build compelling, actionable roadmaps.
• Commercially minded:You understand value creation, customer needs, product economics and adoption.
• Influential collaborator:You build trust across functions, navigate competing priorities and resolve conflicts constructively.
• Execution focused:You make informed decisions in ambiguous environments and balance speed, quality and scalability.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Hybrid

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.