Director of Partnerships & Demand Growth

American Express; Greater London; Hybrid; GBP 130,000 - 170,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Support for financial well-being and/​

Retirement benefits

Job summary

American Express UK is seeking a senior marketing leader to own acquisition strategy for high-profile card portfolios, including British Airways. You will drive partnerships, sponsorships, and experiences to fuel growth, aligning with Product, Analytics, Finance and Risk teams to optimise performance.

You will lead multiple teams, influence senior stakeholders, and shape the future growth strategy of UK Card Services through data-driven investment decisions and innovative customer value

Qualifications

• Significant experience leading B2C acquisition, partnership, loyalty or customer value functions, with accountability for delivering measurable business outcomes.
• Experience leading sponsorship, experiential, loyalty or customer engagement programmes would be advantageous
• Strategic thought leader with experience identifying, implementing and scaling innovative marketing, partnership or customer value initiatives
• Demonstrated ability to originate, structure and develop commercially valuable propositions, partnerships or promotional strategies
• Strong commercial acumen, ideally built through evaluating investment decisions, negotiating partnerships and balancing customer value with business performance.
• Proven track record of identifying growth opportunities and translating them into measurable commercial outcomes through acquisition, partnerships, incentives or loyalty programmes.
• Experience managing complex external partnerships and using relationships to create growth, differentiation and mutual value.
• Commercially curious, customer-focused and comfortable operating in ambiguity and change.
• Strong communication, influencing and negotiation skills, with the ability to build credibility and drive commercial outcomes across internal and external stakeholders.
• Strong analytical mindset, with the ability to convert customer, partner and performance insight into commercial decisions and investment priorities.
• Proven ability to lead and develop high-performing teams in complex, matrixed organisations.
• Excellent stakeholder management and influencing skills, with the ability to operate effectively across senior internal and external audiences.
• Exceptional people leader with the ability to inspire, motivate and develop high-performing teams.

Responsibilities

• Develop and execute the acquisition strategy for the British Airways Card portfolio, delivering against acquisition, revenue and profitability objectives.
• Lead the UK acquisition offers strategy, ensuring incentive and promotional activity drives customer response, acquisition performance and long-term value.
• Lead the UK Amex Experiences and sponsorship programme, maximising the value of partnerships and experiences to drive customer engagement, consideration and business outcomes.
• Identify, negotiate and develop strategic partnership opportunities that support customer acquisition, differentiation and long-term growth.
• Build compelling customer propositions and programmes that leverage partnerships, offers and experiences to create competitive advantage.
• Manage significant marketing investment and ensure resources are allocated effectively across acquisition, offers and experiences activity.
• Partner closely with Product, Finance, Analytics, Risk and Performance Marketing teams to optimise acquisition performance and commercial outcomes.
• Partner with IAG Loyalty and British Airways to develop acquisition plans, commercial opportunities and growth initiatives.
• Partner with UK Brand and GABM stakeholders to ensure experiences, sponsorships and partnership activity align with broader brand and business priorities.
• Evaluate new opportunities, technologies and innovations that can strengthen customer acquisition, engagement or value creation.
• Establish robust measurement frameworks and performance reporting to evaluate effectiveness and optimise future investment decisions.
• Lead agency and external partner relationships, ensuring high-quality delivery, strong commercial management and maximum return on investment.
• Ensure all activity is delivered within appropriate governance, legal, compliance and risk management frameworks.
• Lead, coach and develop a team of marketing professionals, creating a high-performing and inclusive culture.

Skills

Acquisition strategy

Partnerships

Loyalty programmes

Negotiation

Stakeholder management

Analytical mindset

Team leadership

Marketing strategy

Job description

American Express UK is seeking a senior marketing leader to own acquisition strategy for high-profile card portfolios, including British Airways. You will drive partnerships, sponsorships, and experiences to fuel growth, aligning with Product, Analytics, Finance and Risk teams to optimise performance.

You will lead multiple teams, influence senior stakeholders, and shape the future growth strategy of UK Card Services through data-driven investment decisions and innovative customer value