Director of Marketing And Business Development

Digital Waffle; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing and Business Development Director to spearhead growth initiatives. In this pivotal role, you'll leverage your extensive marketing expertise to design and implement impactful campaigns, driving lead generation and revenue growth. With a strong focus on strategic vision and operational excellence, you'll lead a talented team while fostering cross-department collaboration. This is an exciting opportunity to make a significant impact in a rapidly expanding marketing agency, where your contributions will shape the future of the business.

Qualifications

• 10+ years of marketing experience with a focus on results-driven campaigns.
• Proven leadership in aligning marketing strategies with business goals.

Responsibilities

• Drive marketing and business development strategies to meet growth goals.
• Create and measure high-impact campaigns focused on demand generation.

Skills

Marketing Expertise

Leadership & Strategy

CRM Proficiency

Commercial Acumen

Tools

HubSpot

Job description

Director of Marketing And Business Development

Digital Waffle has partnered with a rapidly expanding marketing agency to find a seasoned Marketing and Business Development Director.

As the Marketing & Business Development Director, you will be at the forefront of driving growth, leading the development and implementation of business development, sales, and marketing strategies. Leveraging your expertise, you’ll combine strategic vision, creativity, and operational excellence to design and execute impactful campaigns.

Location: London (hybrid)

Salary: Up to £90K

Responsibilities:

• Drive marketing and business development strategies to meet growth, lead generation, and revenue goals.
• Create, implement, and measure high-impact campaigns focused on demand and lead generation through content, events, and PR.
• Streamline processes and standards for consistent, quality marketing execution.
• Lead the social media team to ensure alignment with overall marketing goals.
• Build strong cross-department relationships to provide tailored marketing support for service lines.
• Manage the agency awards program, maximizing visibility and impact of wins.
• Ensure the performance and quality of all marketing initiatives.

Requirements:

• Marketing Expertise: 10+ years of marketing experience, including agency work, and 5+ years in senior roles. Proven track record in demand and lead generation, with a focus on results-driven campaigns.
• Leadership & Strategy: Skilled in aligning marketing strategies with business goals, prioritizing initiatives, and solving challenges to drive success.
• CRM Proficiency: Experienced with CRM tools (ideally HubSpot) and sales analytics, able to extract insights and optimize marketing efforts.
• Commercial Acumen: Strong financial understanding, adept at managing marketing budgets and developing a commercial mindset within teams.

If this sounds like you, please apply via the links. Please note that due to the volume of candidates we receive, we can only respond to those deemed a relevant match to the position. All successful candidates must have the full right to work within the UK.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Advertising, and Business Development

Industries

Advertising Services and Marketing Services