Director of Growth - Outra & Upstix

Outra; Greater London; Hybrid; GBP 85,000 - 105,000; Full time

Job summary

Hollybank Trustees Ltd is seeking a commercially sharp growth leader to drive growth across interconnected brands in London. You will own the systems that create customer and revenue growth across acquisition, activation, lifecycle and measurement.

You will operate across B2B/B2C motions, shaping strategy and execution, while advising other businesses in the Founders portfolio. This role demands clarity from ambiguity and commercially sound decision-making with imperfect information.

Qualifications

• Significant experience leading growth, commercial or product growth initiatives.
• Experience in fast-moving startup, scale-up or similar environments.
• Track record of owning strategy and execution.
• Strong commercial judgement with budgets and forecasts.
• Broad knowledge across paid acquisition, lifecycle, CRM, analytics and go-to-market.
• Ability to make decisions from imperfect data.
• Experience working with product, engineering, data and sales teams.
• Strong AI literacy and ability to apply AI in analysis, execution and automation.

Responsibilities

• Set growth strategy, priorities, targets and roadmap for Outra and Upstix.
• Define ICPs, priority verticals, propositions and routes to market.
• Own growth across pipeline, onboarding, activation, lifecycle and retention for Outra.
• Own acquisition and conversion for Upstix from first touch to revenue, including paid media and landing pages.
• Identify bottlenecks in funnels and focus on high-value opportunities.
• Own growth measurement across CRM, attribution, product analytics and funnel reporting.
• Collaborate with Product, Engineering, Data, Sales and Operations to improve journeys and outcomes.
• Build scalable growth workflows using automation and AI to reduce manual work.
• Lead a lean cross-functional growth function across performance, lifecycle, content, web, design, analytics and product growth.
• Run weekly and monthly growth reviews focused on outcomes.

Skills

Growth leadership

Commercial judgement

Strategic planning

AI literacy

Analytical ability

Cross-functional collaboration

Communication

Proactive problem solving

Job description

Location: Hybrid / London, UK
job type: Permanent / Full-time
Sector and subsector: Marketing | Business Development
Annual Salary range:from £ 85,000.00 to £ 105,000.00

About Outra and Upstix

Outra and Upstix are two connected businesses in property and data.

Outra is a B2B data and audience platform, helping brands, agencies and platforms use property and consumer data to find and reach the right customers.

Upstix is a consumer property business with a performance-led acquisition and sales model.

We are building both businesses quickly, with a lean team and a strong bias towards action, commercial outcomes and using technology to work better and faster.

How we work

• Customer first: Start with the customer problem and work backwards.
• Play to win: Be ambitious, focus on the biggest opportunities and challenge the status quo.
• Get it done: Move quickly from thinking to action. Test, learn and improve.
• Own the outcome: Take responsibility for results, not just activity.
• AI first: Use AI wherever it helps you move faster, raise the quality of your work and automate the repetitive stuff.

About the role

We are looking for a commercially sharp, entrepreneurial growth leader to lead growth across Outra and Upstix.

This is a senior builder role. You will own the systems that create customer and revenue growth across acquisition, conversion, activation, lifecycle, product go-to-market and measurement.

The two businesses have different growth motions, so you will need to move easily between B2B and B2C, strategy and execution, and marketing, product, sales and data. You will also provide advisory oversight for other businesses in the Founders business portfolio.

This is not a role for someone who wants a finished playbook, a narrow remit, or a large team to delegate to. You will create clarity from ambiguity, make commercially sound decisions with imperfect information, and build what is missing.

What you’ll own

• Set the growth strategy, priorities, targets and roadmap across Outra and Upstix.
• Define ICPs, priority verticals, propositions, customer segments and routes to market.
• Own Outra’s growth motion across pipeline, product launches, onboarding, activation, lifecycle and retention.
• Own Upstix acquisition and conversion from first touch through to offer acceptance and revenue, including paid media, landing pages, qualification, nurture and sales hand-offs.
• Identify the biggest constraints in each funnel and focus the team on the highest-value opportunities.
• Own growth measurement across CRM, attribution, product analytics and funnel reporting, giving the team a trusted view from acquisition through to commercial outcome.
• Work closely with Product, Engineering, Data, Sales and Operations to turn customer insight into better products, journeys and commercial outcomes.
• Build scalable growth workflows using automation and AI, reducing manual work and improving the quality and speed of execution.
• Lead a lean, cross-functional growth function across performance, lifecycle, content, web, design, analytics and product growth.
• Run weekly and monthly growth reviews, keeping the team focused on outcomes rather than activity.
• Use AI to automate and enhance the end-to-end system; accelerating research, creative production, analysis and campaign execution.
• Get hands on: advise Outra product development and support with Client activation strategy and sales pitches

Requirements

• Significant experience leading growth, commercial, product growth, demand generation or performance marketing.
• Experience in a startup, scale-up or similarly fast-moving environment.
• A track record of owning both strategy and execution.
• Strong commercial judgement and confidence owning targets, budgets and forecasts.
• Broad knowledge across several of: paid acquisition, CRO, lifecycle, CRM, product growth, SEO/AEO, sales-led growth, analytics and go-to-market.
• Strong analytical ability and comfort making decisions from incomplete or messy data.
• Experience working closely with product, engineering, data and sales teams.
• Strong AI literacy. You already use AI in your day-to-day work and can identify where it can improve analysis, execution, operations and decision-making.
• Clear written and verbal communication.
• High agency. When something is unclear, broken or blocked, you help solve it.

The environment

We are building an ambitious, close-knit team and regular in-person collaboration is an important part of how we work.

This role will suit someone who wants meaningful responsibility, enjoys building in an unfinished environment and wants to have a direct impact on how both businesses grow.