Director Of Growth - Outra & Upstix

Outra; England; On-site; GBP 90,000 - 140,000; Full time

Job summary

Outra, a UK-based data-driven growth business, seeks a commercially sharp, entrepreneurial leader to drive growth across Outra and Upstix. You will own systems that create customer and revenue growth from acquisition through to revenue, balancing B2B and B2C dynamics and influencing strategy and execution.

This senior role requires moving between product, marketing, sales and data, building scalable growth workflows with automation and AI, and advising other portfolio ventures with a bias toward

Qualifications

• Significant experience leading growth, commercial, product growth or performance marketing.
• Experience in a startup/scale-up environment.
• Track record owning both strategy and execution.
• Strong AI literacy and ability to apply AI in workflows.

Responsibilities

• Set growth strategy, priorities, targets and roadmap across Outra e Upstix.
• Own growth motion across pipeline, onboarding, activation, lifecycle and retention.
• Lead cross-functional growth function across performance, lifecycle, content, web and analytics.
• Run weekly and monthly growth reviews focused on outcomes.
• Collaborate with Product, Engineering and Sales to turn customer insight into better products.

Skills

Growth leadership

Commercial judgement

Strategy & execution

AI literacy

Analytical thinking

Cross-functional collaboration

Go-to-market

Tools

CRM

Product analytics

Job description

About Outra e Upstix

Outra e Upstix are two connected businesses in property and data.

Outra

is a B2B data and audience platform, helping brands, agencies and platforms use property and consumer data to find and reach the right customers.

Upstix

is a consumer property business with a performance-led acquisition and sales model.

We are building both businesses quickly, with a lean team and a strong bias towards action, commercial outcomes and using technology to work better and faster.

How we work

• Customer first: Start with the customer problem and work backwards.
• Play to win: Be ambitious, focus on the biggest opportunities and challenge the status quo.
• Get it done: Move quickly from thinking to action. Test, learn and improve.
• Own the outcome: Take responsibility for results, not just activity.
• AI first: Use AI wherever it helps you move faster, raise the quality of your work and automate the repetitive stuff.

About the role

We are looking for a commercially sharp, entrepreneurial growth leader to lead growth across Outra e Upstix.

This is a senior builder role. You will own the systems that create customer and revenue growth across acquisition, conversion, activation, lifecycle, product go-to-market and measurement.

The two businesses have different growth motions, so you will need to move easily between B2B and B2C, strategy and execution, and marketing, product, sales and data. You will also provide advisory oversight for other businesses in the Founders business portfolio.

This is not a role for someone who wants a finished playbook, a narrow remit, or a large team to delegate to. You will create clarity from ambiguity, make commercially sound decisions with imperfect information, and build what is missing.

What you'll own

• Set the growth strategy, priorities, targets and roadmap across Outra e Upstix.
• Define ICPs, priority verticals, propositions, customer segments and routes to market.
• Own Outra's growth motion across pipeline, product launches, onboarding, activation, lifecycle and retention.
• Own Upstix acquisition and conversion from first touch through to offer acceptance and revenue, including paid media, landing pages, qualification, nurture and sales hand-offs.
• Identify the biggest constraints in each funnel and focus the team on the highest-value opportunities.
• Own growth measurement across CRM, attribution, product analytics and funnel reporting, giving the team a trusted view from acquisition through to commercial outcome.
• Work closely with Product, Engineering, Data, Sales and Operations to turn customer insight into better products, journeys and commercial outcomes.
• Build scalable growth workflows using automation and AI, reducing manual work and improving the quality and speed of execution.
• Lead a lean, cross-functional growth function across performance, lifecycle, content, web, design, analytics and product growth.
• Run weekly and monthly growth reviews, keeping the team focused on outcomes rather than activity.
• Use AI to automate and enhance the end-to-end system; accelerating research, creative production, analysis and campaign execution.
• Get hands on: advise Outra product development and support with Client activation strategy and sales pitches

Requirements

• Significant experience leading growth, commercial, product growth, demand generation or performance marketing.
• Experience in a startup, scale-up or similarly fast-moving environment.
• A track record of owning both strategy and execution.
• Strong commercial judgement and confidence owning targets, budgets and forecasts.
• Broad knowledge across several of: paid acquisition, CRO, lifecycle, CRM, product growth, SEO/AEO, sales-led growth, analytics and go-to-market.
• Strong analytical ability and comfort making decisions from incomplete or messy data.
• Experience working closely with product, engineering, data and sales teams.
• Strong AI literacy. You already use AI in your day-to-day work and can identify where it can improve analysis, execution, operations and decision-making.
• Clear written and verbal communication.
• High agency. When something is unclear, broken or blocked, you help solve it.

The environment

We are building an ambitious, close-knit team and regular in-person collaboration is an important part of how we work.

This role will suit someone who wants meaningful responsibility, enjoys building in an unfinished environment and wants to have a direct impact on how both businesses grow.