Director of Ecommerce

Fortune Hill; Torquay; On-site; GBP 120,000 - 180,000; Full time

Job summary

Fortune Hill is seeking an eCommerce Director to lead the next phase of growth in the UK. You will own the end-to-end digital customer journey across web and app, optimise trading performance, drive conversion, and increase lifetime value through data-led CRM and personalisation.

Reporting to the CEO, you will build a high-performing team, work across Product, Engineering and Analytics, and implement an ambitious test-and-learn roadmap with measurable outcomes in a non-corporate, high-trust

Qualifications

• Proven experience owning digital trading, ecommerce performance, or customer journey optimisation within transactional online business.
• Strong commercial accountability for metrics like conversion, revenue, or customer lifetime value.
• Experience building experimentation capability and leveraging data to drive decisions.

Responsibilities

• Owning digital trading performance across all customer touchpoints, driving conversion, revenue per session, and customer value.
• Building and embedding a robust experimentation and test-and-learn culture.
• Defining and delivering a clear, prioritised roadmap across digital experience and customer journeys.
• Leading CRM and customer engagement strategy to drive repeat behaviour and long-term value.
• Working cross-functionally with Product, Engineering, Analytics, and Commercial teams to deliver measurable outcomes.
• Building and leading a high-performing, commercially focused team.

Skills

Digital trading

Ecommerce performance

Customer journey

Experimentation

CRM strategy

Leadership

Cross-functional collaboration

Job description

A dynamic, successful, growing UK-based digital business is seeking an eCommerce Director to lead the next critical phase of its evolution.

The business operates at significant scale generating hundreds of millions in annual revenue. With strong fundamentals in place and a well-established acquisition engine, the next phase of growth is focused on optimising customer journeys, increasing conversion, and driving greater lifetime value through a more sophisticated, data-led approach to digital experience and CRM.

This is a newly created, high-impact leadership role reporting to the C-suite, with regular exposure to the CEO and executive team. The successful candidate will own the end-to-end digital customer journey across web and app, including trading performance, experimentation, personalisation, and lifecycle engagement.

Key responsibilities include:

• Owning digital trading performance across all customer touchpoints, driving conversion, revenue per session, and customer value
• Building and embedding a robust experimentation and test-and-learn culture
• Defining and delivering a clear, prioritised roadmap across digital experience and customer journeys
• Leading CRM and customer engagement strategy to drive repeat behaviour and long-term value
• Working cross-functionally with Product, Engineering, Analytics, and Commercial teams to deliver measurable outcomes
• Building and leading a high-performing, commercially focused team

The environment is distinctive: highly commercial, informal, low-ego, and strongly outcome-oriented. Success in this role will come from intellectual curiosity, pragmatism, and the ability to influence through credibility rather than hierarchy.

Candidates must bring:

• Proven experience owning digital trading, ecommerce performance, or customer journey optimisation within a transactional online business
• Strong commercial accountability for metrics such as conversion, revenue, or customer lifetime value
• Experience building experimentation capability and leveraging data to drive decisions
• A collaborative, hands-on leadership style suited to a non-corporate, high-trust culture