Director of CRM & Growth Strategy

Neko Health AB; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Neko Health AB is seeking a Senior Director of Growth, CRM, to define and lead the global CRM strategy across multiple markets from the UK to beyond. You will shape the vision, operating model, and investment case, scaling CRM practices and building a high-performing team across regions and channels.

In this remit you will own budget, vendor relationships, and the measurable growth outcomes from bookings to retention, while partnering with Marketing, Product, and Communications to drive

Qualifications

• Proven track record delivering CRM strategy and driving bookings, retention, and revenue.
• Experience scaling CRM functions across multiple markets, including US rules and privacy regs.
• Ability to design and lead organization changes, operating models, and infrastructure.
• Experience running structured experimentation at scale with data-driven decisions.
• Comfort using AI tools to speed workflows while maintaining accuracy.
• Proven budget ownership and management of vendors and agencies.
• Strong executive communication to influence growth strategy.
• Ability to align cross-functional partners across the business.

Responsibilities

• Set the long-term CRM strategy with multi-market roadmaps.
• Own CRM growth outcomes across bookings, rebooking, referrals, and revenue.
• Design CRM as a single, cohesive program across channels.
• Scale CRM for the US and additional markets with localization.
• Make test-and-learn the standard with an experimentation framework.
• Build and lead the CRM team across regions; hire and structure.
• Own budget, vendors, and tooling decisions.

Skills

CRM strategy

Lifecycle marketing

Team leadership

Experimentation at scale

AI tools

Global markets

Budget management

Executive communication

Cross-functional influence

Job description

Neko Health AB is seeking a Senior Director of Growth, CRM, to define and lead the global CRM strategy across multiple markets from the UK to beyond. You will shape the vision, operating model, and investment case, scaling CRM practices and building a high-performing team across regions and channels.

In this remit you will own budget, vendor relationships, and the measurable growth outcomes from bookings to retention, while partnering with Marketing, Product, and Communications to drive