Director of CRM & Growth Strategy

Neko Health AB; Greater London; On-site; GBP 91,000 - 128,000; Full time

Job summary

MissionNeko is expanding its CRM function to drive proactive, preventive healthcare globally. You will set the vision, operating model, and investment case for CRM, scaling across markets and building a high-performing team to convert leads, bookings, and referrals into sustained growth.

You will work with Marketing, Comms, and Product, shaping tests, content, and localization, while reporting to the Senior Director of Growth and guiding executives on CRM impact.

Qualifications

• Extensive experience designing CRM strategy and owning measurable business outcomes.
• Proven ability to lead a CRM function across multiple markets.
• Experience with transformation or scale-up projects.
• Strong experimentation framework and data-driven decision making.
• Experience with AI tools to operate at scale while ensuring accuracy.

Responsibilities

• Define long-term CRM strategy and multi-market roadmap.
• Own CRM's bookings, retention, and revenue targets.
• Build and lead the CRM organization across regions.
• Manage budget, vendors, and technology stack.
• Partner with Marketing, Product, and Growth to align initiatives.
• Establish test-and-learn framework across channels.

Skills

CRM strategy

Lifecycle marketing

Team leadership

Multi-market experience

Experimentation at scale

AI tools usage

Vendor management

Budget ownership

Tools

Braze platform

Job description

MissionNeko is expanding its CRM function to drive proactive, preventive healthcare globally. You will set the vision, operating model, and investment case for CRM, scaling across markets and building a high-performing team to convert leads, bookings, and referrals into sustained growth.

You will work with Marketing, Comms, and Product, shaping tests, content, and localization, while reporting to the Senior Director of Growth and guiding executives on CRM impact.