Director of Brand

Too Good To Go; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

Too Good To Go is seeking a Global Director of Brand to lead their brand strategy and execution. This role focuses on building brand plans that align with business objectives and drive impact. The ideal candidate will have extensive brand leadership experience, strong strategic thinking skills, and a passion for sustainability. Join a mission-driven team dedicated to fighting food waste and making a tangible impact.

Benefits

Health Insurance

Pension Plans

Extra Parental Leave

Flexible Working

Paid Volunteer Time

Qualifications

• Extensive brand leadership experience in global or multi-market strategy.
• Experience managing cross-functional teams and creative agencies.

Responsibilities

• Lead development of global brand strategy and execution.
• Ensure brand consistency across all touchpoints and regions.
• Analyze performance metrics and share actionable insights.

Skills

Strategic Thinking

Analytical Skills

Storytelling

Leadership

Communication

Education

Professional Proficiency in English

Job description

About Too Good To Go

At Too Good To Go we aim to inspire and empower everyone to fight food waste together. 40% of all the food produced in the world is wasted, with a big impact on the planet: 10% of greenhouse gas emissions worldwide come from food loss and waste.

Too Good To Go operates the world’s largest B2C marketplace for surplus food. Through our app we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We are a mission-driven certified B Corp.

We’re growing fast: Our community of over 110 million registered users across 19 countries has already saved more than 400 million meals from going to waste - together avoiding more than 1 million tonnes of CO2e from entering the atmosphere.

In 2023, Apple recognised Too Good To Go as Winner at the annual App Store Awards, for our app’s exceptional user experience and profound impact on society.

We always look for talented people with diverse backgrounds to join our team. Right now we’re recruiting a Director of Brand

About the role

As Global Director of Brand at Too Good To Go, you will lead the development and execution of a global brand strategy that drives impact, inspires our community, and brings our mission to life around the world.

Key Responsibilities

• Build and lead the development of comprehensive brand plans that align with business objectives and mission impact.
• Define clear messaging frameworks, strategic objectives, and measurable KPIs for each brand initiative.
• Serve as the voice of the brand across all campaigns, ensuring relevance, resonance, and consistency with our target audiences.
• Consolidate creative strategy, messaging, and media plans in close collaboration with digital, creative, and communication teams.
• Lead the execution and performance tracking of brand campaigns, ensuring excellence in delivery and alignment across teams.
• Coordinate with key stakeholders across local markets to ensure flawless execution and cultural relevance of brand initiatives.
• Support reporting efforts by analyzing results, monitoring performance metrics, and sharing actionable insights and key learnings.
• Safeguard brand consistency across all touchpoints and regions, maintaining a unified and recognizable brand identity.
• Partner with internal creative teams to evolve and articulate our brand identity, tone of voice, and visual expression.
• Ensure a seamless brand experience across the full user journey — from marketing materials to product interaction.
• Collaborate with local teams to align regional activities with global brand strategy and guidelines.
• Work closely with People & Culture and Internal Communications teams to shape and amplify our employer brand.

Key Requirements

• Extensive brand leadership experience, including global or multi-market brand strategy and execution.
• Proven track record of building and evolving brand platforms across digital, experiential, and product environments.
• Experience leading cross-functional teams and collaborating across creative, marketing, and communications functions.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand plans.
• Deep understanding of brand architecture, messaging frameworks, and positioning in a global context.
• Ability to balance global consistency with local market relevance and flexibility.
• Experience managing and inspiring creative agencies and internal creative teams, as well as directly managing a team of brand marketers.
• Strong storytelling skills and the ability to articulate brand value across diverse stakeholder groups.
• Exceptional communication and leadership skills, with experience influencing at senior levels.
• Passion for sustainability, purpose-led brands, and Too Good To Go’s mission to fight food waste.
• Professional proficiency in English; additional languages are a plus.
• Experience working in a fast-paced, high-growth, or scale-up environment is highly desirable.

Our Values:

• We Win Together; We Raise the Bar; We Keep It Simple; We Build A Legacy; We Care.

What we offer

• A rare opportunity to work in a global social impact company and certified B Corporation, where you can see real and tangible impact in your role.
• Work alongside an international community of users, partners and 1,400+ colleagues across 19 countries on the same important sustainability mission.
• Personal and professional development in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work.
• A strong, values-driven team culture where we celebrate success and socialise with colleagues that care.

Benefits

• Work Flexibly
  • Enjoy hybrid working from our great offices, at home or abroad.
  • Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
  • Health insurance and pension plans (subject to country of employment).
  • Additional days off for significant life events
• Celebrate and Socialise
  • Regular social events like summer and winter parties.
  • Coffee, snacks and fully-equipped kitchens.
  • Get to know our community with a monthly free Surprise Bag.
  • Paid volunteer time through our Shareback volunteering programme
  • Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.