Director of BI and Growth

Enhanced; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Enhanced is building a data-driven health optimization platform with science-backed supplements. You will establish and lead the company’s BI/analytics function, defining strategy, building infrastructure, and translating complex data into actionable insights across performance, product, marketing, and operations.

In this hands-on, entrepreneurial role, you’ll design analytics programs, select tools, mentor a team, and embed data-driven thinking into the culture as the company scales.

Qualifications

• Strong leadership of BI/analytics function in a fast-growing business.
• Proven ability to translate multi-source data into actionable insights.
• Experience with retention metrics and lifecycle analytics.

Responsibilities

• Audit and improve data infrastructure, pipelines, and reporting.
• Build single source of truth for key metrics (revenue, CAC, LTV, churn).
• Develop self-serve dashboards for product and channel performance.
• Advance marketing measurement, attribution, and incrementality testing.
• Create cohorts, LTV, profitability, and forecasting models.

Skills

Analytics leadership

D2C analytics

SQL

Dashboards

Forecasting

Tools

Tableau

Looker

dbt

Job description

Join the Movement

At Enhanced, we believe optimal health shouldn't be complicated, expensive, or reserved for the few who can afford a team of specialists. Our mission is to give everyone the opportunity to live Enhanced. We believe everyone should have access to the tools, insights, and support they need to look better, feel better and be the best version of themselves.

We're building a company that sits on science-backed supplements which cut through industry noise and deliver real, measurable results. No gimmicks or fads, just what actually works, made accessible to everyone.

We're a team of doctors, athletes and passionate operators driven by curiosity and a genuine obsession with human performance. If you're excited about building products that help people become the best version of themselves, we'd love to have you on the team.

About You

• This role will be responsible for establishing and leading Enhanced's business intelligence and analytics function - defining the strategy, building the infrastructure, and developing the insights that drive smarter decisions across the business.
• This is a highly hands-on and entrepreneurial role. You'll design analytics programs, select and implement tools, and translate complex, multi-source data into actionable insights across performance, product, marketing, and operations. As Enhanced scales, you'll also build and mentor a team and help embed data-driven thinking into the company's culture.

What You'll Do

• Audit and improve Enhanced's data infrastructure, sources, pipelines, and reporting.
• Build a single source of truth for core metrics including revenue, CAC, contribution margin, LTV, retention, and churn.
• Build self-serve dashboards providing daily visibility into performance by product and channel.
• Develop and improve marketing measurement, including attribution and incrementality testing.
• Build cohort, LTV, profitability, and forecasting models to support growth and investment decisions.
• Partner with Marketing, Finance, Operations, and Product to turn data into actionable business decisions.

You Bring

• Hands-on D2C retention experience, with a track record of building and scaling lifecycle programs at a high-growth subscription business.
• Strong analytical skills and fluency in retention metrics including cohorts, LTV, payback period, and churn.
• Experience with subscription and replenishment models, ideally in telehealth, supplements, or another consumable category.
• Experience operating in regulated categories, with the judgment to move quickly while navigating legal, compliance, and clinical requirements.

Must Have Requirements

This role is based in the UK. Must reside in the United Kingdom.