Growth Lead – Retention Focus

Alfa AI; Greater London; Hybrid; GBP 81.000 - 99.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Zusammenfassung

Global Health Tech Scale-Up in London is seeking a commercially minded Growth Lead to drive the next stage of growth. Focus on customer retention, lifetime value and recurring revenue in a hybrid, London-based role.

You'll use data, insights and testing across the customer journey to turn first-time buyers into high-value, long-term customers, collaborating with Marketing, Product and senior leadership to test ideas and influence strategy.

Qualifikationen

• 4+ years in growth/retention or CRM in consumer/DTC.
• Strong retention, LTV and churn understanding.
• Experience with subscription models is beneficial.
• Proficient in data-driven growth and testing.

Aufgaben

• Own and develop the growth strategy with focus on retention, LTV and recurring revenue.
• Identify opportunities to reduce churn and increase repeat purchases.
• Build and lead a structured test-and-learn programme across the customer lifecycle.
• Use customer, commercial and performance data to identify growth opportunities and inform decisions.
• Optimise lifecycle marketing, CRM campaigns and customer journeys.
• Develop strategies around subscriptions, loyalty, reactivation and engagement.
• Partner with Product on launches and customer experience improvements.
• Work cross-functionally to turn insights into growth initiatives.
• Report on performance and influence growth strategy at senior level.

Kenntnisse

Growth marketing

CRM & lifecycle marketing

Data-driven decision making

Cross-functional collaboration

Tools

Klaviyo

Braze

Jobbeschreibung

Global Health Tech Scale-Up

London – Hybrid

Up to £90,000 + Benefits

1M+ customers. 40+ countries. One of the fastest-growing companies in the UK.

We're partnering with a global health tech scale-up that's disrupting a multi-billion-pound industry with a product-led DTC model and a rapidly growing international customer base.

They're now looking for a commercially minded Growth Lead to drive the next stage of growth, with a particular focus on customer retention, lifetime value and recurring revenue.

This is a broad growth role with real ownership. You'll use customer insight, data and experimentation to identify opportunities across the customer journey, improve retention and turn more first-time customers into long-term, high-value customers.

You'll work closely with Marketing, Product and senior leadership, with the freedom to test new ideas, challenge existing strategies and directly influence business performance.

The Role

• Own and develop the growth strategy, with a strong focus on retention, customer LTV and recurring revenue
• Identify opportunities to reduce churn, increase repeat purchases and improve customer lifetime value
• Build and lead a structured test-and-learn programme across the customer lifecycle
• Use customer, commercial and performance data to identify growth opportunities and inform decision-making
• Optimise lifecycle marketing, CRM campaigns, customer journeys and returning customer conversion
• Develop strategies around subscriptions, loyalty, reactivation and customer engagement
• Partner with Product on launches, customer experience improvements and initiatives that support long-term growth
• Work cross-functionally to turn customer insights into actionable growth initiatives
• Report on performance, share commercial insights and influence growth strategy at senior level

What We're Looking For

• 4+ years' experience in growth, retention, CRM or a similar commercial marketing role within a consumer or DTC business
• A strong understanding of customer retention, LTV, churn and repeat purchase behaviour
• Experience working with subscription models is beneficial, but not essential
• Comfortable using data, testing and customer insights to identify and deliver growth opportunities
• Familiarity with CRM and lifecycle marketing platforms such as Klaviyo or Braze
• Experience working cross-functionally with Product, Marketing and other commercial teams
• Commercially minded, proactive and comfortable taking ownership in a fast-paced, high-growth environment