Director, New Business / Growth

CROSSMEDIA UK; Greater London; Hybrid; GBP 110,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic International Growth Director to spearhead their global business initiatives. This role involves leading international pitches, crafting compelling narratives, and developing strategic marketing plans to enhance brand visibility and client engagement. The ideal candidate will have a strong background in media and creative agencies, with a passion for nurturing relationships and driving innovative solutions. Join a values-driven organization that prioritizes trust, reason, and happiness, while offering a flexible hybrid work environment and a comprehensive benefits package that supports personal and professional growth.

Benefits

Flexible PTO

Paid sabbatical

Sponsored healthcare options

401(k) with company match

Generous paid parental leave

Life milestone recognition

Cell phone reimbursement

Learning & Development programs

Qualifications

• 8-10 years of experience in New Business and Marketing at a media or creative agency.
• Strong communication skills and project management experience.

Responsibilities

• Lead international New Business efforts and pitch strategies.
• Develop relationships with international pitch consultants.

Skills

New Business Development

Marketing Strategy

Project Management

Strong Communication

Creative Narrative Writing

Education

Bachelor's Degree

Master's Degree in Marketing or Business

Job description

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Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.

We have offices in the USA, London, Canada and Germany. Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

OVERVIEW: The International Growth Director is responsible for leading and driving all international New Business efforts, from marketing the agency, getting Crossmedia into international pitches, leading international pitch efforts, and materially growing Crossmedia’s book of international clients.

New Business Functions:

• Partner with the Global Chief Growth Officer and New Business Director to develop the international growth plan.
• Vet all inbound pitch opportunities, in alignment with GCGO and Managing Director
• Lead the development of RFPs/RFIs and Creds decks to ensure we are positioning Crossmedia as the agency best suited to answer the client’s brief by doing media the right way:We customize our responses each time, and we learn along the way what works and what doesn’t to inform future responses. Beyond prose, case studies and the submission should be packaged and delivered in a premium way, every time.
• Works within the RFI/RFP process developed by the Chief Growth Global Officer
• The Director will lead pitch team casting and is responsible for helping to harmonize the core team from day one. This ensures talent assigned to the pitches can do their best work.
• Responsible for ensuring the pitch team is well grounded in the pitch process / client ask including;Outlining a pitch plan to win from the onset
• Assigning roles and responsibilities
• Collecting background information and partner information when needed
• Setting up a centralized pitch Teams site
• Driving expectations for senior-level reviews, accurate timelines and daily pitch updates
• Specific to pitch meetings, the director will:Advise on how we build the chemistry meeting, including the storyline
• Establish and support great chemistry across the core team
• Establish clear roles for everyone to shine and participate in the client meetings
• Ensure the pitch team is listening to feedback and incorporating back into the process
• Adhering to schedules
• Allow ample time for rehearsals
• Ensure issues are escalated early so they can be resolved
• Ensure the GCGO and Managing Director are always up to date on all relevant pitch issues
• Deep understanding of what brands and clients want, what they are asking for, and where the market is headed to ensure our international positioning and offering is best-in-class (e.g. agency trends, new models and ensuring we are positioned in new business for success against our competitors).
• Lead proposals / SOW development internally, in partnership with operations and finance.

Marketing Functions:

• Develop and maintain relationships with international pitch consultants.
• Develop and lead strategic international marketing planning, including PR, thought leadership, and awards entries.
• Develop event strategy, including list of relevant events, agency/client speakers, and content needed for presentations.
• Write international case studies, create a database for them, and keep them updated based on campaign results and new campaign activity.
• Build a CRM database of relevant contacts for external marketing efforts.

REQUIREMENTS:

• 8-10 years of experience in New Business and Marketing at a media or creative agency.
• Strong communication skills and strong project management; Drive a process that nurtures pitch and marketing creativity and integration.
• Strong writing ability and interest in creating compelling narratives that set Crossmedia apart from the competition.
• Ability to completely immerse a team in a category – and encouraging the pitch team to do the same in order to show up authentically.
• Ability to run an open and transparent process that allows the best minds in, to build the story and for ideas to flow.
• Make the pitch team accountable to each other and to the story/solution we are solving.
• Ability to take feedback and adapt.
• A relentless mindset of excellence in all things.
• A willingness to partner with the GCGO and all other New Business and Marketing team members.
• This role requires a candidate have proximity to our London office. We offer a hybrid work setting with employees working both onsite and from home.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Paid sabbatical at significant milestone anniversaries
• Sponsored healthcare options and agency-wide physical & mental health support
• 401(k) with company match (USA), and generous Pension (UK)
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• Learning & Development and training programs
• And burgers – lots and lots of burgers

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Business Development

• Industries

  Advertising Services

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