Director, Marketing - EMEA

Intuit Inc.; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Marketing Director to spearhead their EMEA marketing initiatives. This strategic role involves crafting and executing comprehensive marketing strategies that drive growth and enhance brand presence across diverse markets. The ideal candidate will possess a robust background in B2B marketing, particularly within the Mid-Market segment, and demonstrate exceptional leadership skills. Join this innovative company to lead a talented marketing team and make a significant impact on business outcomes in a fast-paced environment.

Qualifications

• Deep expertise in Mid-Market B2B marketing and experience in B2C marketing.
• Proven leadership in marketing strategies across multiple EMEA countries.

Responsibilities

• Own and execute EMEA’s marketing strategy and planning across all products.
• Drive demand generation and subscription growth through regional campaigns.

Skills

Strategic Marketing

Demand Generation

B2B Marketing

Leadership

Data-Driven Decision Making

Education

Bachelor's Degree in Marketing or Business

MBA or equivalent

Tools

Marketing Automation Tools

CRM Software

Analytics Platforms

Job description

The Marketing Director is a key member of the EMEA Leadership Team reporting to the VP of EMEA and is responsible for all marketing activity for the EMEA region. This role is highly commercial and strategic, driving business and brand outcomes. We are seeking a strategic and results-driven Marketing Director for the EMEA region to lead and scale our marketing efforts. This role is ideal for an experienced SaaS marketing leader who thrives in a fast-paced environment and has a proven track record of developing and executing integrated marketing strategies that drive customer & revenue growth.

Responsibilities

1. Marketing Strategy and Planning
   • Own and execute EMEA’s marketing strategy and planning across all products and channels over a 1–3-year horizon.
   • Envision strong marketing strategies and execution plans that significantly enhance Intuit’s growth and capitalize on our market opportunities across SMEs and Mid-Market.
   • Develop impactful go-to-market programs and campaigns supported by proactive management, clear accountability, and excellence in Marketing Science.
   • Build a data-driven and strategic discipline for Intuit EMEA, focused on driving business outcomes.
   • Collaborate internally and externally with partners to strengthen marketing efforts aimed at commercial and brand objectives, leveraging best practices from platforms like Intuit QuickBooks and Mailchimp.
2. Leadership and Talent Management
   • Attract and inspire top-tier marketing talent that delivers business results.
   • Demonstrate a proven track record in senior marketing strategy and/or operations within a matrixed tech environment, partnering effectively with executives across functions.
   • Align the marketing organization with overall business and marketing strategies to ensure sustainable growth.
   • Nurture a performance-oriented culture that enables marketing teams to excel.
3. Operational Excellence & Business Results
   • Drive demand generation and subscription growth through regional campaigns across digital, content, events, partners, sponsorships, and above-the-line channels to support pipeline and revenue growth.
   • Localize global campaigns and messaging for relevance in diverse EMEA markets.
   • Collaborate closely with sales teams for field marketing initiatives, including account-based marketing, regional events, and webinars.
   • Manage regional budgets and measure performance using KPIs like CPLs, MQLs, SQLs, pipeline contribution, ROI, CAC, and LTV to drive customer growth, solution adoption, and revenue, with a focus on Mid-Market performance.
   • Leverage expertise in Lifecycle Marketing, Martech, and AI to enhance GTM effectiveness, exploring innovative agency and partnership models for better outcomes.

Qualifications include deep expertise in Mid-Market B2B marketing, experience in B2C marketing, and a successful track record leading marketing strategies across multiple EMEA countries, particularly in the Mid-Market segment. Proven leadership in marketing, advertising, or business development within B2B, with some B2C exposure, is essential. A strong understanding of verticalized marketing approaches within platform-led businesses is also required.