Director, Marketing

Infor Inc.; Rushmoor; Hybrid; GBP 100,000 - 160,000; Full time

Job summary

Infor Inc. is seeking a Director of Marketing for the UKI region, based in Farnborough with hybrid work. You will lead field marketing strategy, manage a team, and partner with Sales to drive pipeline and revenue growth while aligning with global campaigns.

You will leverage AI to optimize targeting, events, and digital programs, ensuring GDPR compliance and strong cross-functional collaboration with regional and global teams.

Qualifications

• Rich background in B2B marketing, with field or regional experience.
• Proven experience leading and developing a marketing team.
• Proven track record generating pipeline and revenue through field-led programmes.
• Experience delivering multi-channel programmes including events and digital demand generation.
• Experience applying AI and marketing technology to improve performance, with responsible use.
• Track record of innovation and scaling successful approaches.
• Strong commercial judgment and alignment with sales targets.
• Hands-on knowledge of CRM/marketing automation platforms (Salesforce/Marketo).
• Budget ownership and prioritising investments.
• Excellent communication and stakeholder management.
• Knowledge of UK & Ireland data privacy (GDPR).
• Willingness to travel; hybrid role with Farnborough office.

Responsibilities

• Drives demand generation activities partnering with UKI Sales, Customer Success, Alliances, Solution Marketing and Industry teams to prioritise accounts and review performance against targets.
• Leads, coaches and develops a team of Field Marketing Managers with AI tool usage.
• Owns the annual UKI field marketing plan aligning programmes, targets and budget to regional goals.
• Directs an integrated mix of events, executive roundtables, digital campaigns, webinars and partner-led activity.
• Applies AI and innovation to improve targeting, content localization and campaign optimization.
• Manages the UKI marketing budget, forecasting and agency/vendor relationships.
• Safeguards data quality and compliance ensuring GDPR and data-privacy standards.

Skills

Field marketing

Team leadership

Pipeline generation

CRM/MA (Salesforce)

AI in marketing

Budget ownership

Stakeholder management

Data privacy (GDPR)

Tools

Salesforce

Marketo

Job description

Director, Marketing

Department: Marketing

Employment Type: Full Time

Location: Farnborough

Description

The Field Marketing Director, UKI leads Infor's field marketing strategy and execution across the UK and Ireland, turning global campaigns and solution messaging into local programmes that generate qualified pipeline with Sales. This role is accountable for marketing's commercial contribution in the region and champions the use of AI and innovation to make programmes smarter, faster and more effective.

As a people leader, the Field Marketing Director manages a team of Field Marketing Managers and acts as the primary marketing partner to UKI Sales leadership, working closely with EMEA and global marketing teams. This is a player/coach leadership role whereby you'll work with talented team members to plan, execute and roadmap the future strategy of Marketing, with a focus towards net-new growth of the UK&I.

A Typical Day in the Life Includes:

• Drives demand generating activities, partnering with UKI Sales, Customer Success, Alliances, Solution Marketing and Industry teams to prioritise accounts and reviewing performance against targets so investment shifts toward the programmes that convert.
• Leads, coaches and develops a team of Field Marketing Managers, setting clear objectives, giving regular feedback and building the team's confidence and skill in using AI tools responsibly.
• Owns the annual UKI field marketing plan, aligning programmes, target accounts and budget to regional sales targets, industry priorities and global campaign frameworks.
• Directs an integrated mix of events, executive roundtables, digital campaigns, webinars and partner-led activity, adapting global messaging to resonate with UKI buyers.
• Applies AI and innovation to improve account targeting, audience insight, content localisation and campaign optimisation, running structured experiments and scaling what delivers pipeline across the team.
• Manages the UKI marketing budget, forecasting accurately, reporting variances and overseeing agency, event and vendor relationships.
• Safeguards data quality and compliance, working with Marketing Operations to keep campaign and attribution data accurate and making sure activity, including the use of AI, meets Infor brand, legal, GDPR and data-privacy standards.

Basic Qualifications:

• A rich background years of B2B marketing experience, including demonstrated experience in field or regional marketing, ideally in enterprise software or technology.
• Proven experience in successfully leading and developing a team of experienced marketing professionals.
• Proven track record of generating measurable pipeline and revenue contribution through field-led programmes.
• Experience planning and delivering multi-channel programmes, including events, account-based marketing and digital demand generation.
• Demonstrated experience applying AI and marketing technology to improve campaign performance, productivity or insight, with a practical understanding of responsible and compliant use.
• A track record of innovation, including testing new approaches, learning from the results and scaling what works.
• Strong commercial judgement and a history of working closely with sales leadership to align marketing activity to sales targets.
• Hands-on knowledge of CRM and marketing automation platforms (for example Salesforce and Marketo), with confidence in pipeline reporting and attribution.
• Budget ownership, with the ability to prioritise investment across competing demands.
• Excellent communication and stakeholder-management skills, including the ability to influence at senior and executive level.
• Working knowledge of UK and Irish data-privacy requirements, including GDPR.
• Willingness to travel within the UK and Ireland, and occasionally across EMEA. Hybrid working with office based in Farnborough.