Senior Marketing Manager- Burson

Bursonglobalcareers; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Burson, part of WPP, is seeking an ambitious Senior Marketing Manager to drive visibility and connection with clients and prospects in the UK. Based in the heart of the UK Growth Team, you will work closely with the Chief Growth Officer and senior leaders to turn breadth of expertise into compelling marketing that builds reputation and creates demand.

You will lead a UK-focused marketing program, develop thought leadership, events, and content, and partner with UK leadership to accelerate growth

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

We are looking for an ambitious, commercially minded Senior Marketing Manager to help Burson drive visibility, relevance and connection to the clients and prospects we most want to work with.

Sitting at the heart of the UK Growth Team, this is a high-profile role working closely with the Chief Growth Officer and senior leaders across the business. You will help further Burson's momentum in the UK having been named Cannes Lions Agency of the year 2026, turning our best thinking, expertise, people and client work into marketing that builds our reputation, creates demand and opens doors.

You will be responsible for growing Burson's reputation and visibility in the market, strengthening engagement with priority audiences and building marketing programmes that support our growth ambitions across all areas of our business.

We are looking for someone with ideas, energy and excellent judgement. Someone who understands what makes senior decision-makers pay attention, knows how to turn complex expertise into compelling stories and can mobilise a busy organisation behind a great idea.

What you'll do:

• Develop and deliver a focused UK marketing strategy that builds brand awareness, distinctiveness and demand, aligned with business and growth priorities.


• Strengthen Burson's profile among priority clients, prospects, industry influencers, business leaders and future talent, positioning us as a modern strategic advisory partner.


• Build a distinctive thought leadership and editorial programme, turning our expertise, insights, data and senior counsel into timely and compelling content across multiple channels.


• Identify key moments across the business, media and cultural agenda where Burson can lead the conversation, mobilising experts and building the external profiles of senior leaders.


• Create an engaging events and experiences programme, including briefings, roundtables, webinars and partnerships that deepen relationships with clients and prospects.


• Showcase Burson's best work through case studies, credentials, awards and external storytelling, increasing visibility and recognition for our people, expertise and client impact.


• Build a modern, high-performing marketing engine, using AI, automation, media intelligence, data and measurement to make marketing faster, smarter and more effective.


• Partner closely with UK leadership, Growth, practices, capabilities and the EMEA Marketing Team to maximise commercial impact, amplify regional and global programmes, and share the best of Burson UK across the wider network.

Experience that contributes to success:

We're looking for an ambitious marketer who combines the instincts of a marketer, editor and connector, and who likes making things happen.

You’ll bring:

• A strong track record in B2B or professional-services marketing, ideally within strategic communications, consulting, creative, technology or anothe