Director, Global Brand & Thought Leadership Programs

RELX Group; Greater London; On-site; GBP 120,000 - 160,000; Full time

Job summary

RELX Group (Elsevier) seeks a senior marketing strategist to lead brand and market authority programs at a global scale. You will work with Content Marketing and Creative teams to turn brand ideas into thriving programs across owned, paid and earned media channels.

You will design scalable program frameworks, drive cross-functional alignment across Research Marketing, Global Communications, and Research Networks, and mentor managers while reporting to the VP of Demand & Lifecycle Marketing.

Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs.
• Design scalable program frameworks, best practices, processes, engagement models, and measurement approaches.
• Drive cross-functional alignment for marketing channel activation strategies across Research Marketing, Global Communications, and Research Networks.
• Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight.
• Report into the VP of Demand & Lifecycle Marketing.
• Deliver activated thought leadership programs that increase visibility, reach, and influence.
• Drive engagement with institutional decision-makers and growth in engaged audiences and contacts.

Job description

RELX Group (Elsevier) seeks a senior marketing strategist to lead brand and market authority programs at a global scale. You will work with Content Marketing and Creative teams to turn brand ideas into thriving programs across owned, paid and earned media channels.

You will design scalable program frameworks, drive cross-functional alignment across Research Marketing, Global Communications, and Research Networks, and mentor managers while reporting to the VP of Demand & Lifecycle Marketing.