Director, Lifecycle Marketing

RELX Group; Oxford; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

RELX Group seeks a senior lifecycle marketing leader to drive strategy and execution across Academic & Government programs, owning web presence and always-on sales/renewal initiatives. You will manage a regional-marketing team and partner with Audience, Product, Customer Success, and Digital Ops to optimize the customer journey from demand capture to value realization.

This role demands strong experience in lifecycle or demand marketing within complex environments, a proven ability to translate

Qualifications

• Experience leading lifecycle or demand marketing teams in complex, matrixed environments.
• Ability to translate strategy into scalable programs and consistent execution across teams and regions.
• Excellent stakeholder leadership and people management skills.

Responsibilities

• Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience.
• Own lifecycle and web KPIs, testing agenda, and the insight loop driving optimization.
• Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops.
• Drive pipeline progression, adoption, expansion, and renewal-support outcomes.
• Build team capability through mentorship and leadership development.

Skills

Lifecycle marketing

Team leadership

Cross-functional alignment

Marketing strategy

Martech stack

Analytics & measurement

Stakeholder management

Tools

Marketing automation

Web analytics

CRM systems

Job description

Are you passionate about building lifecycle marketing strategies that create value across the entire customer journey? Do you enjoy leading high-performing teams, driving cross-functional alignment, and turning marketing strategy into scalable, measurable impact? About our Team Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world's richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes. About the Role If you are a lifecycle marketing leader who excels at connecting strategy to always-on execution and thrives in a complex, cross-functional environment, this role is for you. As part of Elsevier's Research Marketing organization serving the Academic & Government markets, the Director for Lifecycle Marketing leads the strategy, operating model, and performance of A&G lifecycle programs, including web presence and always-on new sales and renewal programs. You will ensure alignment across Audience, Product, Customer Success, and Digital Ops to drive adoption, expansion, and renewal. As the team leader, you will manage a team of talented marketers in multiple regions while owning the campaign and marketing channel approach for the full lifecycle journey from demand capture through to customer value realization. Responsibilities

• Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience
• Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization
• Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops
• Drive pipeline progression, adoption, expansion, and renewal-support outcomes
• Build team capability through mentorship, coaching, and leadership development
• Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams
• Report into VP of Demand & Lifecycle Marketing
• Deliver scalable, always-on programs across the buyer and user journey
  Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments
• Proven ability to translate strategy into scalable programs and consistent execution across teams and regions
• Strong commercial, martech, and measurement fluency
• Excellent stakeholder leadership and people management, with a focus on coaching and capability development
  RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.

Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions. Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working Pattern Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. About the Business A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. If performed in New York City, the base pay range is $114,300 - $190,500.U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply in some locations to better reflect local market rates. If performed in NLD Amsterdam (Radarweg), the base pay range is €100,400 - €167,300.