Global Director, Brand & Thought Leadership Programs

RX Brasil; Greater London; Hybrid; GBP 78,000 - 131,000; Full time

Job summary

Elsevier in London is seeking a Director of Brand & Market Authority Programs to lead thought leadership channel activation across owned, paid, and earned media. You will shape scalable programs, align marketing strategy across Global Campaigns, Lifecycle, and Digital Ops, and mentor senior managers to drive visibility and audience growth.

You will collaborate with Content Marketing and Creative teams, influence across stakeholders, and ensure consistent brand voice while delivering measurable

Qualifications

• Deep experience in campaign, content, or demand generation marketing.
• Proven ability to design scalable programs, frameworks, and measurement approaches.
• Strong experience operating in complex, matrixed environments.
• Excellent stakeholder leadership and ability to influence without authority.
• Strong commercial, martech, and performance measurement fluency.

Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence.
• Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches.
• Drive cross-functional alignment for marketing channel activation strategies across Research Marketing (Audience, Global Campaigns, Lifecycle, and Digital Ops), Global Communications, and Research Networks.
• Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight.
• Report into the VP of Demand & Lifecycle Marketing.
• Deliver activated A&G thought leadership programs that increase visibility, reach, and influence.
• Drive engagement with institutional decision-makers and growth in engaged audiences and contacts.
• Ensure consistent brand voice, messaging, and positioning across campaigns.

Skills

Campaign marketing

Content marketing

Demand generation

Stakeholder leadership

Job description

Elsevier in London is seeking a Director of Brand & Market Authority Programs to lead thought leadership channel activation across owned, paid, and earned media. You will shape scalable programs, align marketing strategy across Global Campaigns, Lifecycle, and Digital Ops, and mentor senior managers to drive visibility and audience growth.

You will collaborate with Content Marketing and Creative teams, influence across stakeholders, and ensure consistent brand voice while delivering measurable