Director, Events & Live Experiences

Adelphi Group; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Fuse is seeking a Director, Events & Live Experiences (Football) to lead delivery and growth of football partnerships, hospitality programmes, live events and fan experiences for global brands.

You will oversee activations across UEFA competitions, domestic leagues, clubs and federations, acting as a senior client lead, driving strategic partnerships, premium hospitality experiences and large-scale event delivery throughout the football calendar.

Qualifications

• Significant experience in football sponsorship, events, hospitality or experiential marketing.
• Proven success managing global brands, rights holders and senior stakeholders.
• Strong leadership and people management experience.
• Expertise delivering premium hospitality, VIP experiences and large-scale activations.
• Commercial acumen with experience identifying and securing new business opportunities.
• Outstanding project management, financial management and client servicing skills.

Responsibilities

• Lead the delivery and growth of world-class football partnerships and live experiences for major brands.
• Oversee integrated sponsorship activations linked to major football properties (UEFA, leagues, clubs).
• Act as a senior client lead, driving strategic programmes and premium fan experiences.
• Manage multi-market programmes with cross-functional teams and stakeholders.

Skills

Football sponsorship

Events & hospitality

Stakeholder management

Leadership

Business development

Project management

Job description

Agency:

Omnicom Media

Job Function:

Production

Job Subfunction:

Experiential and Events Production

Job Description:

Fuse is looking for a Director, Events & Live Experiences (Football) to lead the delivery and growth of world-class football partnerships, hospitality programmes, live events and fan experiences for leading global brands.

Working across some of Fuse’s most significant football accounts, you’ll oversee integrated sponsorship activations linked to major football properties including UEFA competitions, domestic leagues, clubs and federations. You’ll act as a senior client lead, driving strategic partnership programmes, premium hospitality experiences, fan engagement initiatives and high-profile event delivery throughout the football calendar.

This is a highly visible leadership role requiring deep knowledge of the football sponsorship landscape, strong stakeholder management skills, and a proven track record delivering complex, multi-market programmes. You’ll lead talented teams, nurture senior client and rights holder relationships, drive commercial growth, and help shape the future of Fuse’s football offering.

What You’ll Bring

• Significant experience in football sponsorship, events, hospitality or experiential marketing
• Proven success managing global brands, rights holders and senior stakeholders
• Strong leadership and people management experience
• Expertise delivering premium hospitality, VIP experiences and large-scale activations
• Commercial acumen with experience identifying and securing new business opportunities
• Outstanding project management, financial management and client servicing skills

Why Fuse?

Fuse is a global agency connecting brands with audiences through partnerships in sport, music, entertainment, gaming and culture. Powered by Omnicom Media Group, we work with leading brands including PepsiCo, Vodafone, Chase, Google and Enterprise.

Join an award-winning team delivering unforgettable experiences at some of the world’s biggest sporting and entertainment events.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/