Group Account Director

Fuse; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Fuse in London is seeking a Group Account Director to lead development and delivery of market-leading football partnerships, combining strategic thinking, client leadership and operational excellence.

You will work across global and local football properties, rights holders, clubs, federations, competitions, talent and commercial partners to create and deliver impactful programmes that drive meaningful business results, while shaping our football partnerships offering and driving growth.

Qualifications

• Senior leadership experience in sponsorship and activation for football properties or related sports.
• Proven ability to shape and deliver complex partnership programmes.
• Strong governance, risk, and stakeholder coordination capabilities.

Responsibilities

• Lead strategic planning and activation of football partnerships across markets.
• Develop innovative sponsorship strategies connecting brands with fans and major moments.
• Provide senior strategic counsel to stakeholders and internal teams.
• Build and maintain relationships with rights holders, clubs, leagues, federations, talent reps, and partners.
• Oversee delivery on time, within budget, and to high standards.
• Coach and develop high-performing teams and mentor talent.

Skills

Strategic thinking

Client leadership

Operational excellence

Sponsorship and activation

Football partnerships

Stakeholder management

Job description

Fuse is looking for a strategic and commercially minded Group Account Director to lead the development and delivery of market-leading football partnerships.

This is a senior leadership role for an experienced sponsorship and activation specialist who can combine strategic thinking, client leadership and operational excellence. Working across global and local football properties, rights holders, clubs, federations, competitions, talent and commercial partners, you will be responsible for creating and delivering impactful partnership programmes that drive meaningful business results.

You'll play a key role in shaping our football partnerships offering, driving innovation, developing talent, identifying growth opportunities and ensuring exceptional standards of delivery across every programme.

What You'll Be Doing

• Lead the strategic planning and activation of football partnerships across multiple markets.
• Develop innovative sponsorship strategies that connect brands with fans, culture and major moments.
• Provide senior strategic counsel to stakeholders and internal teams.
• Build and maintain strong relationships across the football ecosystem, including rights holders, clubs, leagues, federations, talent representatives and commercial partners.
• Stay ahead of industry trends across fan engagement, content, technology and data.
• Champion best practice and share expertise across the wider agency.
• Lead the development and execution of integrated partnership programmes and campaigns.
• Create activation strategies that maximise partnership value and deliver against commercial objectives.
• Collaborate with specialist teams across Events, Talent, Content, Digital, PR, Insight and Measurement.
• Ensure programmes are delivered on time, within budget and to the highest standards.
• Oversee governance, rights management, contractual obligations and stakeholder coordination.
• Drive continuous improvement in processes and ways of working.
• Act as the senior day-to-day lead for key partnerships.
• Build trusted relationships with senior stakeholders.
• Lead, coach and inspire high-performing teams.
• Support talent development through mentoring, feedback and performance management.
• Identify opportunities for growth across services, projects and markets.
• Take a proactive and solutions-focused approach to client and business challenges.

Agency Development

• Support new business opportunities and pitches.
• Contribute to thought leadership and marketing initiatives.
• Represent Fuse at industry events and networking opportunities.
• Identify emerging trends and opportunities that create value for our clients and the agency.

About Fuse

Culturally Connected, Seriously Effective.

A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable - the key to unlocking effectiveness.

Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement.

Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes.

We have a fantastic team of 150 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Nissan, Expedia Group, FedEx, Enterprise and Lidl.

Please visit our website to find out more and see some recent case studies.

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