Group Director

Omnicom Media; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Fuse, powered by Omnicom Media Group, is seeking a Group Director in London to steer large sport and entertainment partnerships across key brands. You will guide account teams, shape strategy, and ensure profitable delivery while driving new business and portfolio growth.

In this role, you will oversee budgets, manage P&L for multiple accounts, and collaborate with senior clients and cross‑functional partners to deliver best‑in‑class campaigns and strategic recommendations.

Qualifications

• Senior partnerships expert with strategic counsel to senior-level clients.
• Maintain involvement in activation plans while delegating detailed project management.
• Fluent in partnership trends and their impact on brand activities.
• Understanding of financial relationships and levers: budgeting, scoping, profitability.
• Discuss budgets, manage revenue targets, and oversee P&L for a group of accounts.
• Excellent scoping execution and ability to negotiate contracts.
• Exemplary written and verbal communication skills for senior meetings.
• Confident in leading major presentations and proposals.
• Growth mindset with a focus on opportunity identification.

Responsibilities

• Join a creative team and support ongoing projects.
• Advise clients on new partnership opportunities and assess value.
• Lead annual activation planning with IP and talent considerations.
• Act as senior point of responsibility for key projects and cross‑functional coordination.
• Lead partnership acquisitions, including rights holder engagement and contracting.
• Create and negotiate scopes of work, oversee account profitability, mentor juniors.

Skills

Partnership strategy

Senior client leadership

IP & rights expertise

Budgeting & P&L

Communication & presentations

New business

Job description

Overview

Reporting to: Managing Partner (Rights Consultancy)

Fuse is seeking a Group Director to spearhead the direction and success of key agency accounts, all prominent brands with exciting sports partnerships.

At Fuse, Group Directors take a central role heading up their accounts, trusted to understand client businesses and lead communication with stakeholders, offering sound strategic counsel and recommendations that support the optimisation of client partnership investments. They are sport and entertainment partnership experts with fluency in the nuances and trends within these passion points, applying IP and rights expertise to create exciting plans that meet objectives, engage target audiences and overcome marketing challenges. Working collaboratively with other agency divisions, Group Directors help to provide consistent tangible value to clients. Internally, they guide day-to-day account teams, set the tone for their teams, support junior team member development, and ensure proactive, seamless client delivery. They are commercially astute with a seasoned understanding of budgets, profitability and commercial levers, and are comfortable discussing commercials related to client sponsorship investments or agency scopes and fee propositions. They have responsibility at the account P&L level and work with other Group Directors and the Operations team to drive resource efficiency, manage scopes, and ensure alignment across agency accounts. They also contribute to new business proposals and agency marketing and cultural initiatives through their knowledge and counsel.

Responsibilities

• Join a creative and dynamic team, supporting ongoing projects.
• Advise clients on new partnership opportunities in the market and recommend which are worthy of further interrogation.
• Lead annual activation planning briefs, applying knowledge of IP and talent regulations.
• Act as the most senior point of responsibility for key projects, coordinating with clients, specialists and third parties to achieve best-in-class delivery.
• Take a leading role in partnership acquisitions, including rights holder engagement and contracting support.
• Create and negotiate scopes of work with clients, and oversee account profitability.
• Oversee output and development of more junior team members.

Qualifications & Skills

• Industry Knowledge & Experience
• Senior partnerships expert, confident in developing partnership strategies and providing expert counsel to senior-level clients (Director/CMO/CEO).
• Maintain involvement in partnership activation plans while delegating detailed project management to the team.
• Fluent in key partnership trends and how they impact brand activities.
• Commercials & Operations
• Understanding of key financial relationships and levers (resource planning, scoping, budget tracking, reconciliations, profitability, staff-cost ratios).
• Ability to discuss and negotiate budgets, manage revenue and profitability targets, and oversee P&L for a group of accounts.
• Excellent execution of scoping processes.
• Experience negotiating partnership contracts is beneficial.
• Communication & New Business
• Exemplary written and verbal communication skills.
• Confident in leading senior-level client meetings and presentations.
• Able to sell strategies and ideas with confidence and commitment.
• Capable of outlining, creating and delivering major presentations and proposals (e.g., new business pitches and client proposals).
• Growth mindset—always looking for growth opportunities.

Attitude

• Shows up with positivity, confidence and intent.
• Proactive ownership of projects and processes.
• Builds and maintains strong, mutually respectful relationships with clients, colleagues and stakeholders.
• Mature communicator who can overcome challenges calmly and considerately.
• Collaborative, approachable team-player and manager who actively develops the team.
• Acts as a role model within the agency.
• Flexibility to work in the London office with occasional UK travel, on-site at events and some weekend work.
• This is a full-time role and you must be eligible to work in the UK.

Fuse job descriptions are not intended to be restrictive and are a guideline to the duties in this role. We are committed to providing comprehensive training and development plans for all team members.

About The Agency

Culturally Connected, Seriously Effective.

A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming and esports. These connections make our clients more memorable—the key to unlocking effectiveness. Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement. Our work has won numerous awards, and the industry recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgment and strong governance, all delivered through transparent processes.

We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with clients including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless directed otherwise by their agency or manager. Our objective is to increase this requirement over time. Omnicom is committed to hiring and developing exceptional talent and to building inclusive teams. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/