Director, Data Strategy, UK (FTC)

wppmedia; Greater London; On-site; GBP 120,000 - 150,000; Full time

Job summary

WPP Media in the UK is seeking a Director, Data Strategy to lead the data-driven transformation for BT Consumer brands. You will own the data strategy, set governance, and guide cross-functional teams across paid media campaigns and addressable channels.

You will drive data-backed audience strategies, oversee tests and pilots, and ensure alignment with the OpenConnect OpenAI initiatives. Strong leadership and collaboration across disciplines are essential.

Qualifications

• Proven experience leading enterprise data strategy.
• Ability to translate business goals into data-enabled plans.
• Strong leadership and stakeholder management skills.

Responsibilities

• Lead the Data Strategy for UK BT Consumer accounts (BT, EE, Plusnet).
• Define and oversee data-led audience and campaign strategy across paid media channels.
• Drive test, trial and strategic recommendations using available data and technology.
• Collaborate with AI/Tech Consulting and internal engineering teams to build data products.

Skills

Data strategy

Leadership

Stakeholder mgmt

Cross-functional

Tools

Amazon Marketing Cloud

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

3363 - Director, Data Strategy, UK (FTC)

Role Summary and Impact

We are seeking a Director to join our Data Strategy team for our major UK telco client, BTEE.

The BTEE team (aka OpenConnect) is one of the largest UK client in the agency and the data work on the account is innovative and future-facing, with clients who are data savvy and champion our work across their business.

This role is focused on the Consumer side of the BT Group business and will work across three of BT Group's sub-brands; BT, EE and Plusnet.

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers.

BT Consumer is a data rich client and that combined with clients willingness to test and evolve makes for opportunities to do agency leading work. Work is recognised by awards, agency-first's and also TelCo-firsts for the EMEA market. This role will be part of an agency-team-wide-push to adopt AI and drive innovation to drive client outcomes.

Main focus area of this role are as below

• Data-led audience and bidding strategy enablement;
• Using the data-sets and technology available to BTEE, lead and oversee the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels.
• Working closely with the Transformation lead and ensuring broader strategic workstreams and acceleration projects find a place in campaign activity and are set up in a way that's measurable and methodical.
• Technology Project Ownership;
• As part of the BTEE's Media Acceleration Roadmap, you will own broader workstreams to drive outcomes across DPAM use-cases, including the clients roadmap with Amazon Marketing Cloud.
• You will be in line to
• Cross-functional Collaboration;
• You will be in charge of Open Connect's paid media Audience Approach and Audience Playbook, ensuring this stays up to date.
• Maintaining and improving Data Strategy ways of working in the campaign cycle with other internal agency practices on the BT account.
• Be a conduit between technical and less technical teams within the agency, ensuring alignment on project goals and client objectives and speaking in the correct data language to the clients.
• Work with the client and embedded agency teams to define, justify and request future signals and data products which can drive the clients business goals. This includes our internal Tech & AI Consulting team and the embedded engineering team at BTEE who build data products for us.

Leadership

This role sits in the Operations Pod of the team, alongside a Data Strategy Associate Director, Data Strategy Manager and a Data Strategy Associate.

Each team member will own the Data Strategy for a specific product vertical but you will lead this Pod. You will need to ensure they are producing high quality work and look to unblock any challenges they have.